Sr. Affiliate Marketing Manager

About This Role

Supporting marketing objectives by leading the tactical deployment of campaigns across multiple business lines is the core of this role. It involves directing the execution and optimization of strategies in line with industry guidelines and data-driven insights. The position focuses on fostering cross-functional collaboration and implementing test-and-learn methodologies across business units.

Responsibilities

• Lead the day-to-day management of the enterprise TMUS affiliate team, driving innovation, operational efficiency, and growth across affiliate initiatives
• Mentor and motivate team members across varying backgrounds and locations
• Develop and maintain comprehensive go-to-market plans for affiliate partnerships
• Collaborate cross-functionally to implement campaigns and critical initiatives
• Build, nurture, and strengthen relationships with affiliate and performance partners
• Ensure long-term success and alignment with business objectives
• Pioneer and scale T-Mobile’s performance partnership strategy to drive new customer acquisition, revenue growth, and brand awareness
• Analyze campaign and partner performance data to find opportunities for optimization
• Communicate insights and recommendations to collaborators
• Partner closely with internal media, marketing, analytics, IT, and cross-functional teams to align strategic, creative, and analytical initiatives

Requirements

• 6+ years of experience in performance marketing with at least 4+ years owning or leading affiliate marketing programs
• Proven experience launching new affiliate programs and scaling existing programs to drive measurable business outcomes
• Strong hands-on experience managing day-to-day affiliate program operations and partner relationships
• Demonstrated experience mentoring, developing, and motivating teams with diverse backgrounds and experiences
• Strong communicator with the ability to build and manage relationships with internal collaborators and external partners
• Excellent analytical, critical-thinking, and problem-solving skills with strong attention to detail and a passion for translating data into actionable insights
• Ability to manage multiple priorities, juggle competing deadlines, and thrive in a fast-paced hybrid work environment
• Bachelor's Degree OR a combination of education and experience deemed equivalent (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Nice to have:

• Experience working with affiliate marketing platforms such as Impact
• Experience managing creators and influencer partnerships

Benefits