Sr. Ad Operations Manager, Social Marketing

About This Role

This role focuses on ensuring the right content reaches the right customer wherever they are on social media. You will connect customers to relevant products through engaging, timely, and contextually meaningful experiences, continuously evolving how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today. This position is for a Sr. Ad Operations Manager to own the operational backbone of the paid social program across platforms such as Meta, Pinterest, TikTok, X, Snapchat, and Youtube.

Responsibilities

• Serve as the operational bridge between marketing, creative, and tech, driving ad enablement, site flips, and new format rollouts end-to-end
• Partner with social media apps (SMAs) to unlock and test new ad formats, acting as the primary liaison with tech teams to scope, prioritize, and enable experiments from concept through launch
• Manage SMA operations to ensure channel health and operational readiness across platforms, including account structure, permissions, tagging/tracking, and compliance
• Partner with channel owners to optimize live campaigns, surfacing performance insights and operational levers that improve efficiency and outcomes
• Own the operational side of tracking and data hygiene so campaign reporting is accurate and trustworthy
• Define, document, and continuously improve the ad operations playbook (intake, QA, launch checklists, troubleshooting), raising the bar for operational excellence
• Proactively identify and mitigate operational risks; act as the escalation point for ad delivery, trafficking, and technical issues, coordinating rapid resolution to protect spend and performance
• Manage relationships with relevant ad tech vendors, staying ahead of beta programs, new capabilities, and policy changes

Requirements

• 5+ years of program or project management experience
• Experience using data and metrics to determine and drive improvements
• Experience owning program strategy, end to end delivery, and communicating results to senior leadership
• Bachelor's degree or equivalent

Nice to have:

• 2+ years of driving process improvements experience
• Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
• Knowledge of general AI tools
• Experience designing, implementing, and scaling upskilling, apprenticeship, or workforce development programs across large-scale operations or corporate environments, including forecasting workforce needs and leveraging analytics to drive program decisions

Benefits

• Sign-on payments