About This Role
This role involves translating PUMA's global Sportstyle strategy into a localized marketing plan for South Africa. The manager will lead the planning and execution of various Sportstyle campaigns, product launches, and partnerships, ensuring consistent delivery across multiple channels. A critical aspect is building and managing a network of entertainment, fashion, music, lifestyle, creator, and sport-culture talent within South Africa.
Responsibilities
- Develop and execute a localized seasonal Sportstyle marketing strategy that aligns global priorities with South African consumer, cultural, and commercial objectives
- Lead cross-functional collaboration and project execution to ensure Sportstyle campaigns are delivered on time, on brand, and against agreed objectives
- Manage and maximize PUMA’s portfolio of talent, creators, and cultural partnerships to enhance brand relevance and campaign impact
- Identify emerging cultural trends, communities, and talent opportunities that strengthen PUMA’s connection with South African consumers
- Oversee strategic product seeding programs that drive authentic brand visibility, influence, and engagement through targeted recipients
- Coordinate the creation, approval, and distribution of high-quality content that supports Sportstyle campaigns and brand storytelling
- Lead the planning and execution of Sportstyle campaigns, launches, and collaborations across all consumer touchpoints
- Develop and deliver impactful brand events and experiences that create consumer engagement and amplify campaign reach
- Manage marketing budgets, suppliers, and operational processes to ensure effective, compliant, and cost-efficient campaign delivery
- Monitor, analyze, and report on campaign performance to measure results, generate insights, and support continuous improvement
Requirements
- Relevant tertiary qualification in Marketing, Communications, Brand Management, Business, Fashion or a related field
- Valid Driver's Licence
- 5+ years relevant experience in brand marketing, Sportstyle, fashion, streetwear, entertainment marketing, influencer marketing, cultural marketing or a related discipline
- Demonstrated experience managing integrated campaigns, product launches or cultural activations
- Experience working with talent, creators, celebrities, athletes, agents, managers, stylists or entertainment partners
- Experience managing contracts, rights, deliverables and content approvals
- Practical experience in product seeding, social-media campaigns and content production
- Experience managing events, suppliers, production partners and agencies
- Strong project-management, budget-management and reporting capabilities
- A clear understanding of the South African consumer and cultural landscape
