About This Role
Designing and executing marketing strategies for elite non-equestrian sports is at the core of this role. The Sports Marketing Specialist will launch, scale, and shape a premier sports brand, managing vital initiatives, campaigns, and digital channels while leveraging the resort's marketing ecosystem. This position suits an entrepreneurial individual with high ownership who is ready to drive campaign engines and event visibility.
Responsibilities
- Serve as the primary marketing liaison for Sports at WEC, maintaining a clear understanding of programming, facilities, and promotional priorities to align them with central marketing pathways
- Support the development and execution of agile marketing plans that drive program and tournament participation and facility bookings
- Partner closely with the Senior Manager, Resort Marketing and designated partners to support paid media campaigns, contributing localized audience insights, messaging parameters, and sports-specific campaign inputs
- Own and manage Sports at WEC social media channels, including content capture (photo and video), creation, publishing, and day-to-day community engagement
- Monitor and respond to guest feedback, reviews, comments, and messages across sports platforms in a timely and brand-appropriate manner, escalating issues as needed
- Write and manage high-impact content across digital channels, including website updates, email campaigns, and social media
- Collaborate with internal teams (graphic design, video, and project management) to develop and deliver premium marketing assets on time and aligned with campaign goals
- Maintain ongoing production, accuracy, and relevance of all Sports at WEC brand content to protect venue aesthetics
- Manage the facility's physical marketing presence and logistical activation within regional sports commissions, convention & visitors bureaus, trade shows, and relevant professional associations
- Partner closely with property-wide teams to track project profitability relative to Sports and deliver operational marketing Key Performance Indicator (KPI) reports regarding reach, engagement, and conversion metrics
Requirements
- Bachelor’s degree in Marketing, Communications, Sports Management, or a related field
- 3+ years of hands-on marketing experience, preferably within a premium hospitality, sports tourism, or regional convention framework
- Strong copywriting and content development skills with a proven track record of creating engaging, on-brand messaging for web, social, and digital campaigns
- Excellent organizational and communication skills with the ability to manage multiple projects, campaigns, and deadlines in a fast-paced environment
- Working knowledge of digital marketing tools including email platforms, content management systems (CMS), and social media scheduling software
