Sports Marketing Specialist

About This Role

This role in the Marketing Division focuses on creating and executing shopper marketing programs and campaigns, specifically identifying sports partnerships to boost engagement, sales, profit, and shopper count. The specialist will support both in-store and digital customer journeys, aligning with overall marketing and company objectives. A key aspect is converting insights into actionable, shopper-first programs and evaluating their performance.

Responsibilities

• Partner closely with key vendors to develop a joint yearly marketing plan that delivers against both brand and company objectives
• Manage the full lifecycle of campaigns, across all activation platforms
• Effectively and accurately manage a budget to deliver contribution to the organization
• Collaborate with internal analytics team, as well as third-party data providers (proprietary and syndicated sources), to identify business opportunities
• Create brand-specific, vendor-sponsored programs that ladder up to divisional objectives
• Create targeted, personalized savings campaigns, seasonally relevant or themed, to specific segments of the customer base
• Manage corporate-wide, omni-channel savings campaigns, with cost, basket sales and profit accountability
• Partner with the division
• Marketing Analyst to ensure campaign tactics are executed accordingly
• Tailor national programs to meet the needs of shoppers
• Act as liaison from marketing to product divisions, to further business relationships and ultimately, sales
• Create succinct presentations for delivery to membership and/or committees
• Communicate program details internally, prior to launch, for buy-in and support
• Seek continuous improvement from programs to further optimum customer experience

Requirements

• Bachelor
• degree in Business, with concentration in marketing and/or brand management
• 3-5 years of marketing experience
• Driven self-starter, with the ability to work across various business units
• Ability to demonstrate analytical thinking and data-driven decision making
• Ability to measure, analyze and evaluate campaign performance
• Highly organized, with the ability to manage multiple deadlines in a fast-paced environment
• Ability to negotiate vendor funding and manage a yearly marketing budget
• Ability to think strategically and plan tactically
• A passion for the business, and willingness to take calculated risks
• Strong communication skills
• Strong project management skills
• Strong versatility, adaptability and influencing skills
• Proficiency with Microsoft Office Suite