About This Role
Planning and executing engaging sports marketing campaigns for the Dutch market, with a strong focus on football, is the core of this role. The specialist will make JACKS.nl a credible and recognisable brand in Dutch sports betting by leading content and social media efforts. This position suits a sports enthusiast who is flexible and able to work evenings and weekends to cover key matches and moments for Dutch fans.
Responsibilities
- Develop and own the Dutch sports and football marketing calendar, mapping key fixtures, tournaments, and cultural moments to campaign opportunities
- Ideate, plan, and execute sports-led marketing campaigns from concept to go-live, ensuring they are relevant for Dutch football fans and aligned with brand, product, and regulatory requirements
- Collaborate with the Sportsbook team to translate key matches and promotions into compelling customer propositions and clear marketing stories
- Brief and work closely with the wider marketing team on campaign roll-outs (e.g., email, push, paid social), contributing to channel strategy
- Own day-to-day execution on core channels for the Dutch sports audience (primarily organic social and content), including planning, briefs, posting, and reactive content around weekend action
- Be the "brains" behind sports content: brief content and design with clear, insight-driven concepts, formats, and narratives that resonate with Dutch sports bettors and fans
- Build and nurture an engaged Dutch sports community across social platforms, engaging in conversations, and running social-first initiatives
- Build JACKS.nl into a brand Dutch sports fans recognise and trust, through consistent sports-led storytelling, clear content pillars, and always-on sports narratives
- Monitor social and cultural trends in Dutch football and sports betting, and turn them into timely content and campaign ideas that feel native to the community
- Work cross-functionally with Compliance and Legal to ensure all campaigns and content meet Dutch regulatory and responsible gambling requirements, including correct messaging and tone
- Produce clear post-campaign and ongoing reports for your own initiatives, linking them to broader business outcomes where possible
Requirements
- Native-level Dutch and strong written and verbal communication skills in both Dutch and English
- Based in Malta or willing to relocate, with the ability to work from the Malta office as your base
- Deep passion for Dutch football and sports culture – you follow the leagues, national team, and storylines and can speak the language of Dutch fans authentically
- Proven marketing experience, ideally 1–5 years, with a focus on content, social media, or community management roles
- Demonstrated ability to take a campaign from insight/idea through to execution, coordinating with designers, writers, and other specialists rather than only “handing off” concepts
