About This Role
This role drives local community engagement, partnership development, experiential marketing, and cultural activation initiatives for a globally recognized consumer lifestyle brand. It suits a passionate and well-connected specialist who can develop and execute marketing initiatives aligned with business and brand objectives.
Responsibilities
- Develop and execute local culture and sports marketing initiatives aligned with broader business and brand objectives
- Identify emerging trends, communities, influencers, and opportunities across sports, music, gaming, fitness, youth culture, and entertainment sectors
- Build strong relationships within relevant cultural and sporting communities to maintain awareness of market developments and consumer interests
- Deliver innovative and impactful programmes, events, and activations that enhance consumer engagement and brand visibility
- Source, develop, and manage relationships with athletes, artists, creators, opinion leaders, and strategic partners
- Negotiate and manage sponsorships, collaborations, partnership agreements, and ambassador programmes
- Evaluate partnership effectiveness and optimize performance against agreed objectives and KPIs
- Foster long-term relationships with agencies, promoters, event organizers, media, and key industry stakeholders
- Lead the planning and execution of events, brand experiences, community activations, and partnerships from concept through delivery
- Manage budgets, project timelines, agency partners, and event logistics to ensure exceptional execution standards
- Track, analyze, and report on programme performance and consumer engagement outcomes
- Partner closely with marketing, communications, sales, digital, and external stakeholders to maximize campaign effectiveness and audience reach
Requirements
- Bachelor's degree in Marketing, Communications, Business, Sports Management, Event Management, or a related discipline
- 5+ years of experience in partnerships, sponsorships, sports marketing, experiential marketing, lifestyle marketing, community engagement, or event management
- Strong understanding of youth culture, sports, music, entertainment, gaming, fitness, or lifestyle communities
- Proven experience managing partnerships, talent relationships, sponsorship programmes, and events
- Excellent networking, stakeholder management, negotiation, and relationship-building skills
- Strong project management capabilities with the ability to manage multiple initiatives simultaneously
- Commercially minded with the ability to evaluate performance metrics and ROI
- Fluent in English and Cantonese
Nice to have:
