About This Role
The Sports Marketing & Partnerships Specialist plays a key role in strengthening brand relevance and engagement among consumers through authentic connections with sports, culture, music, fitness, gaming, and youth communities.
Responsibilities
- Develop and execute local culture and sports marketing initiatives aligned with broader business and brand objectives.
- Identify emerging trends, communities, influencers, and opportunities across sports, music, gaming, fitness, youth culture, and entertainment sectors.
- Build strong relationships within relevant cultural and sporting communities to maintain awareness of market developments and consumer interests.
- Deliver innovative and impactful programmes, events, and activations that enhance consumer engagement and brand visibility.
- Source, develop, and manage relationships with athletes, artists, creators, opinion leaders, and strategic partners.
- Negotiate and manage sponsorships, collaborations, partnership agreements, and ambassador programmes.
- Evaluate partnership effectiveness and optimize performance against agreed objectives and KPIs.
- Foster long-term relationships with agencies, promoters, event organizers, media, and key industry stakeholders.
- Lead the planning and execution of events, brand experiences, community activations, and partnerships from concept through delivery.
- Manage budgets, project timelines, agency partners, and event logistics to ensure exceptional execution standards.
- Track, analyze, and report on programme performance and consumer engagement outcomes.
- Partner closely with marketing, communications, sales, digital, and external stakeholders to maximize campaign effectiveness and audience reach.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Sports Management, Event Management, or a related discipline.
- 5+ years of experience in partnerships, sponsorships, sports marketing, experiential marketing, lifestyle marketing, community engagement, or event management.
- Strong understanding of youth culture, sports, music, entertainment, gaming, fitness, or lifestyle communities.
- Proven experience managing partnerships, talent relationships, sponsorship programmes, and events.
- Excellent networking, stakeholder management, negotiation, and relationship-building skills.
- Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
- Commercially minded with the ability to evaluate performance metrics and ROI.
- Fluent in English and Cantonese; Mandarin is advantageous.
Benefits
- Interest parties are encouraged to apply.
Important Details
- Application deadline: Not specified.
Application Process
- Apply online by clicking the 'Apply' button below.
- For a confidential discussion about this role, please contact Polly Leong.
