Sports Marketing Lead

About This Role

This role is the quarterback for all station marketing efforts, helping to bring campaigns to life across Cumulus Nashville stations and digital platforms. You will work alongside Programming, Sales, Digital, Events, and Content teams to execute campaigns that connect with listeners on-air, in-person, and online. The position suits a candidate who can keep projects organized, moving, and on brand while bringing fresh ideas and creative energy to the table.

Responsibilities

• Lead execution of multi-platform sports marketing campaigns across our station portfolio
• Coordinate timelines, assets, approvals, and campaign launches
• Contribute creative concepts for station promotions, events, contests, and community initiatives
• Track campaign performance and development of post-campaign recaps and insights
• Work directly with the Program Directors on the scheduling and execution of on-air and online contesting and help with the communication of campaign execution to the programming staff
• Work directly with Sales Management and/or Account Team to develop successful marketing and promotional concepts for clients
• Lead Sales & Marketing Coordinator team and Interns from recruitment to weekly tasks

Requirements

• Degree or equivalent experience in Marketing, Communications, Business Advertising, or related field
• Strong written and verbal communication skills
• Proficient in digital and social media strategies
• Internship, campus leadership, freelance, or project-based experience welcomed
• Strong project management and organizational skills
• Efficient in Microsoft, PM tools, Canva
• Ability to work regular business hours and other hours out of office, including nights, weekends, and some holidays
• Passion for sports marketing, media, radio, events, and local culture

Benefits

• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

About the Company

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month. It engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets and delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands across more than 7,800 affiliated stations through Westwood One. Cumulus Media also inspires listeners through the Cumulus Podcast Network, an established platform for original podcasts.