About This Role
This marketing analyst role leads 360° marketing projects for sports events, developing branding strategies and executing co-marketing and sponsorship actions. The position suits a professional with a strategic vision for brands and an analytical approach to transforming data into business solutions.
Responsibilities
- Lead and manage 360° marketing projects focused on sports events, ensuring the monitoring of schedules, suppliers, and partner agencies
- Develop and execute branding and communication strategies to strengthen Sympla's presence and positioning with organizers and participants in the sports universe
- Create strategic co-marketing and sponsorship actions in partnership with organizers, brands, and sponsors in the sector
- Act as the main bridge between Marketing and the Commercial, Product, Growth, and CX areas to boost the launch and promotion of new sports events
- Monitor campaign performance indicators to generate analytical insights, as well as monitor trends and consumption behaviors in the sports market
Requirements
- Completed higher education in Marketing, Communication, Advertising and Propaganda, Administration, or related fields
- Practical experience in Marketing, Project Management, or Branding, coordinating multidisciplinary demands with multiple stakeholders
- Strong organizational skills, excellent communication, and a results-oriented attitude with a focus on metrics
- Strategic brand vision combined with an autonomous, proactive, and analytical profile to transform data into business solutions
- Genuine interest, affinity, and constant curiosity about the trends in the sports ecosystem
Nice to have:
- Previous experience in sports marketing working with street races, cycling, triathlon, or participation sports in general or B2B organizers in the segment
- Accumulated experience in the sports entertainment market, technology companies, marketplaces, or ticketing platforms
- Proficiency in project management tools, CRM, data analysis, or intermediate/advanced English level
- Personal experience with sports practice and having sports as a true lifestyle, understanding this dynamic from end to end
Important Details
About the Company
Sympla is a ticketing platform in Brazil. It exists to simplify the connection of people to unique moments and has innovation in its DNA.
