About This Role
Following a recent strategic investment in a leading sports league in Southeast Asia, this role seeks a Commercial Director to build, lead, and scale an in-house sales team. The director will also shape the go-to-market commercial roadmap, negotiate flagship sponsorship contracts, and deliver multi-year revenue targets for the joint venture. This position suits a senior sales executive with an established network across Philippine national advertisers, media agencies, and the sports marketing ecosystem.
Responsibilities
- Develop and execute the 3-year commercial sales and sponsorship strategy for the joint venture, covering PVL league, streaming platform, broadcast inventory, brand activations, athlete IP commercialization, and corporate partnership packages
- Build, recruit, coach, and lead the local B2B sales and partnership team; set sales quotas, commission frameworks, pipeline management workflows, and performance review cycles
- Personally lead C-level outreach, relationship development, and high-stakes contract negotiations with top-tier national advertisers, media agencies, brand sponsors, and enterprise-level commercial partners; own large-ticket sponsorship deals
- Work cross-functionally with product, content operations, finance, legal, and marketing teams to design commercial packages, rate cards, sponsorship inventory, and activation deliverables
- Own revenue forecasting, monthly sales pipeline reviews, quarterly business performance reporting, and revenue risk mitigation for the joint venture’s commercial income streams
- Monitor Philippine sports sponsorship, streaming advertising, and competitor pricing trends, and continuously refine sales propositions to maximize yield from premium inventory
- Drive sponsor retention and multi-year renewal strategies, building long-term strategic partnerships beyond one-off event-level campaigns
- Represent the joint venture at key industry events, media forums, and stakeholder meetings to raise brand profile in the Philippine sports media marketplace
Requirements
- Minimum 8–10 years of progressive B2B sales, sponsorship, and commercial partnership leadership experience in the Philippines, within sports media, broadcast TV, streaming, advertising, or large-scale event marketing industries
- Mandatory proven track record: Personally negotiated and successfully closed individual commercial/sponsorship transactions with a deal value of USD 1,000,000 or higher. Candidates will be asked to provide verifiable case references during interviews
- Minimum 5 years of people management experience, having led, built, and grown B2B sales or sponsorship teams
- Deep-rooted existing relationships with senior marketing decision-makers at major Philippine national brands, top media buying agencies, and sports marketing stakeholders
- Hands-on experience selling sponsorship packages, broadcast advertising, media rights, or large-scale brand activation campaigns for live sports properties
