Developing and executing content and public relations initiatives that strengthen the visibility, credibility, and reputation of Florida Virtual School (FLVS) and FlexPoint is the core of this role. Serving as a key member of the Communications team, this specialist creates compelling stories that highlight student achievement, teacher excellence, organizational impact, and educational innovation across multiple channels. The role also supports media relations activities by monitoring media opportunities, developing pitches, and coordinating interviews.
Responsibilities
Apply sound editorial judgment to identify and develop compelling story opportunities that highlight student achievement, teacher excellence, school programs, organizational initiatives, and educational outcomes while advancing organizational goals and resonating with key stakeholder audiences
Develop compelling content and storytelling initiatives that strengthen the visibility, credibility, and reputation of FLVS among key stakeholder audiences while providing backup support for FlexPoint content and public relations initiatives as assigned
Support media relations initiatives through media outreach, interview coordination, news release development, coverage monitoring, media reporting, and preparation of briefing materials, talking points, Q&As, and other spokesperson resources
Collaborate with organizational leaders, educators, students, families, and department stakeholders to gather information and develop accurate, engaging content
Partner with cross-functional teams to develop content for a variety of audiences and channels, including news articles, blog posts, thought leadership pieces, infographics, video scripts, executive communications, and other strategic communications materials
Collaborate with Communications, Marketing, Social Media, and Digital teams to maximize content reach, visibility, and engagement through coordinated distribution strategies
Monitor education, workforce, and industry trends to identify timely communications opportunities and support proactive storytelling efforts
Coordinate editorial planning activities, maintain content calendars, and support content prioritization aligned with organizational communications objectives
Publish and maintain content across designated digital platforms, including websites, blogs, and newsroom channels
Ensure content aligns with organizational messaging, brand standards, editorial guidelines, AP Style, and established communications best practices
Monitor content and media performance metrics and provide recommendations to improve engagement, reach, visibility, and communications effectiveness
Support strategic communications planning, issues management, crisis communications, and emergency response efforts during organizational initiatives, events, critical incidents, and emerging issues
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Assist with local, state, and national award submissions, recognition programs, and other reputation-building initiatives
Provide backup support for FlexPoint content development, thought leadership initiatives, media relations, and public relations activities as assigned
Represent the organization at school, district, community, partner, and industry events as needed to gather content, conduct interviews, support media opportunities, and identify story opportunities
Serve as a member of the organization's Crisis Communications Team and support communications response efforts during emergencies, critical incidents, and other emerging issues, which may require responding outside normal business hours
Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrating respect for others
All work responsibilities are subject to having performance goals and/or targets established
Requirements
Bachelor’s Degree in Marketing, Public Relations, Advertising, or Communications; or equivalent combination of education and relevant experience
Three years of professional experience in public relations, journalism, communications, content marketing, media relations, or a related field
Experience writing for multiple audiences and communication channels
Strong news, feature, and strategic writing skills
Knowledge of media relations principles and public relations best practices
Ability to interview diverse stakeholders and transform complex information into clear, compelling stories
Strong knowledge of AP Style and professional editorial standards
Excellent verbal, written, and interpersonal communication skills
Ability to manage multiple projects, competing priorities, and deadlines in a fast-paced environment
Strong attention to detail and commitment to quality
Excellent organizational, planning, and time-management skills
Ability to work collaboratively with internal stakeholders, executives, educators, students, and external partners
Ability to exercise sound judgment and maintain professionalism when handling sensitive or confidential information
Ability to work independently, take initiative, and identify story opportunities
Familiarity with content management systems, digital publishing platforms, media monitoring tools, and analytics reporting
Understanding of content strategy, digital storytelling, and audience engagement principles
Proficiency in Microsoft Office and related workplace technology tools
Nice to have:
Accreditation in Public Relations (APR)
Media relations experience
Experience in education, public sector, nonprofit, or mission-driven organizations
Benefits
Competitive salaries
Well-rounded benefits package
Generous paid time off (including 25 holidays, vacation, and sick leave)
Array of professional development opportunities
Important Details
Application deadline: 8 November 2026, 11:59 PM
Frequency of travel: Occasional travel is required throughout Florida to attend events; conduct interviews; gather content; capture stories; support media relations activities; and attend meetings, training sessions, conferences, and other organizational functions. Assigned locations vary and may require overnight stays.
Schedule: Occasional evenings or weekends to support events, media opportunities, emergency communications, or organizational initiatives
About the Company
Our mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform. We are always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student.
We believe people thrive when they're given freedom, trust, and the opportunity to make a difference.
