Specialist, Product Marketing

About This Role

This role focuses on product marketing, account-based marketing (ABM), content development, and digital campaign marketing. The specialist will help bring products to market, strengthen communication of their value, and develop targeted marketing programs that drive awareness, engagement, and growth. The ideal candidate is a strong storyteller and strategic marketer who can connect product strategy, customer needs, and market opportunities to effective go-to-market strategies and campaigns.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions
• Translate product features and capabilities into clear, compelling customer benefits and outcomes
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion
• Translate product marketing and ABM strategies into integrated, multi-channel campaigns
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting
• Develop and support content including: Email campaigns, Blogs and thought leadership, Customer stories and case studies, Webinars, Product collateral
• Adapt core product messaging and content for different audiences, segments, channels, and stages of the customer journey
• Ensure product and campaign messaging remains consistent across channels and customer touchpoints
• Develop a strong understanding of our customers, prospects, buyers, decision-makers, and competitive landscape
• Identify trends and patterns across customers, markets, and target accounts to improve segmentation and targeting
• Use performance insights to continuously improve audiences, messaging, content, offers, and channel strategy

Requirements

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging
• Experience developing and executing integrated digital marketing campaigns
• Strong understanding of audience segmentation, personalization, and the customer journey
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders