Specialist, Performance Marketing

About This Role

This role supports paid search campaigns to drive the adoption of educational products and new student enrollment. The specialist will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets. Reporting to the Principal, Performance Marketing, this position works closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. It suits a detail-oriented and analytical individual with a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations
• Monitor campaign performance daily and identify performance trends, issues, or opportunities
• Conduct keyword research, search query analysis, and competitive monitoring
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained
• Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures
• Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency
• Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment
• Stay informed on search platform updates, new features, AI-driven capabilities, and industry best practices
• Prepare recurring campaign reports and performance summaries
• Analyze campaign performance and communicate key insights to team members and stakeholders
• Monitor pacing and budget delivery to ensure media investments remain aligned with enrollment goals
• Validate campaign tracking and reporting accuracy
• Assist with forecasting, trend analysis, and performance investigations
• Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations
• Participate in campaign reviews and performance discussions
• Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives
• Coordinate campaign assets, creative approvals, and implementation requirements across stakeholders
• Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly