Specialist- Marketing Communications role

Key Responsibilities:

• Design, build, and execute enterprise-scale marketing automation solutions using Adobe Marketo Engage.
• Develop and optimize Marketo programs, including email campaigns, nurtures, webinars, event marketing, operational programs, and customer communications.
• Configure and manage Marketo assets including programs, smart campaigns, forms, landing pages, tokens, segmentation, and dynamic content.
• Support the execution of marketing communications through Marketo while ensuring compliance, governance, deliverability, and operational excellence.
• Design and execute account-based marketing (ABM) programs using Marketo targeting, segmentation, personalization, and engagement capabilities.
• Collaborate with stakeholders and Product Owners to translate business requirements into effective Marketo solutions.
• Monitor and maintain lead lifecycle processes, scoring models, routing rules, deduplication processes, and data quality standards within Marketo.
• Troubleshoot and resolve issues related to campaign execution, program performance, integrations, data synchronization, and platform functionality.
• Optimize email deliverability, engagement, database health, subscription management, and operational processes within Marketo.
• Document Marketo architecture, campaign frameworks, operational standards, and best practices while supporting governance initiatives.

Preferred candidate profile:

• Bachelor's degree in Marketing, Information Systems, Business, Engineering, or equivalent practical experience.
• 2+ years of hands-on experience with marketing automation, including significant experience working with Adobe Marketo Engage in an enterprise environment.
• Deep expertise building and managing Marketo programs, smart campaigns, nurtures, operational workflows, webinars, and event marketing initiatives.
• Hands-on experience with Marketo forms, landing pages, segmentation, dynamic content, tokens, lead scoring, and lifecycle management.
• Strong understanding of Marketo database management, data quality, deduplication, and governance best practices.
• Experience managing Marketo campaign performance, reporting, troubleshooting, and optimization.
• Knowledge of email marketing best practices including deliverability, authentication, compliance, preference management, and subscription handling.

• Strong troubleshooting and problem-solving skills with the ability to diagnose complex Marketo and integration issues.

• Excellent communication skills with the ability to work effectively across marketing, sales, analytics, and technology teams.

•Ability to serve as a senior Marketo subject matter expert while balancing hands-on execution with strategic platform optimization.

Notice period - Immediate joiner to 60 days max.

Please note: This is a contractual position for 1 year.

Job Location: Hyderabad