Solutions Marketing Manager

About This Role

This Solutions Marketing Manager role involves leading the operational delivery of go-to-market strategies and overseeing a team within the Solutions Marketing function. The manager will use market, customer, and performance insights to optimize positioning, campaigns, customer adoption, and revenue growth, strengthening the company's go-to-market capabilities and positioning solutions for success in competitive markets.

Responsibilities

• Lead and organize go-to-market planning and execution, aligning product and solution positioning with business objectives, market trends, and customer needs
• Coordinate cross-functional activities to ensure successful market entry
• Manage, coach, and develop Solutions Marketing Executives, providing clear direction on messaging, go-to-market execution, performance expectations, and professional development
• Analyze market trends, customer feedback, and competitive intelligence to identify opportunities, threats, and positioning gaps
• Use insights to strengthen go-to-market strategies
• Oversee campaign analytics, attribution, and ROI measurement to evaluate marketing effectiveness
• Identify optimization opportunities and support data-driven resource allocation and commercial decision-making
• Guide the development of clear and compelling messaging and value propositions, ensuring consistent communication across products, solutions, campaigns, and audiences
• Champion a user-centric product marketing approach, using customer journeys, adoption data, and customer insights to strengthen positioning, messaging, campaign planning, and overall marketing effectiveness
• Partner with senior stakeholders across Sales, Product Management, Growth Marketing, and other functions to drive alignment, address operational challenges, and support successful delivery of integrated go-to-market initiatives
• Oversee day-to-day team operations, performance metrics, budget adherence, and resource allocation
• Identify opportunities to improve operational efficiency and support commercial outcomes

Requirements

• 3–5+ years' experience in Product Marketing, Solutions Marketing, Go-to-Market, Commercial Marketing, or a related discipline, including hands-on experience delivering go-to-market initiatives
• A minimum of 2 years' experience leading or supervising marketing professionals through direct line management or formal team leadership responsibilities
• Proven experience organizing and executing go-to-market processes, coordinating cross-functional activities, and ensuring effective delivery within a marketing function
• Strong analytical capabilities, with experience using campaign, operational, attribution, and ROI data to generate actionable insights and improve marketing effectiveness