This role is for a growth marketing manager to drive demand, adoption, and revenue for HP's Graphics Solutions Business (GSB) software and solutions portfolio. You will be a strategic partner to the GSB Software & Solutions business team, translating objectives into clear growth marketing strategies for various audiences and channels.
Responsibilities
Be a strategic growth partner to the GSB Software & Solutions business team, translating business objectives into clear growth marketing strategies with defined audiences, channels, motions, and metrics
Own the growth marketing strategy for HP's PSP software and solutions portfolio, with measurable objectives tied to pipeline, product adoption, subscription revenue, retention, and customer expansion
Drive lead generation and sales-led demand creation for solutions that require a high-touch commercial motion, partnering closely with Sales to improve lead quality, conversion, pipeline progression, and revenue impact
Shape product-led growth motions for solutions where self-service adoption, activation, product engagement, and conversion are critical, in partnership with Product, Analytics, and regional teams
Design and optimize the full growth funnel from awareness and acquisition through activation, retention, expansion, and referral, using data and experimentation to improve performance at each stage
Build integrated campaign strategies across content, paid and organic channels, webinars, events, partner user communities, ABM, and sales activation
Partner with CRM and marketing operations teams to translate growth strategies into effective lifecycle programs, nurture journeys, and customer engagement motions
Develop the measurement framework for growth, tracking the metrics that matter across sales-led and product-led motions, including pipeline, conversion, adoption, subscription revenue, retention, and expansion
Partner across Product, Sales, Analytics, Content & Creative, regional marketing, and external agencies to ensure an integrated go-to-market approach and a consistent solutions narrative
Requirements
Bachelor's degree in business administration, marketing, or a related field preferred
7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing
Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions
Demonstrated ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization
Experience working with agencies or external partners across demand generation, content, media, ABM, or campaign execution
Strong understanding of B2B SaaS growth models, including sales-led, product-led, and hybrid go-to-market growth motions
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Proven ability to build demand generation programs that create qualified sales pipeline and conversion, with a focus on lead quality, follow-up, and revenue impact
Strong analytical capability, with fluency in the metrics that matter for software and solutions growth, including pipeline contribution, conversion rates, subscription revenue, retention, churn, expansion, CAC, and payback
Uses data and experimentation to diagnose funnel gaps, prioritize opportunities, and improve performance
Able to simplify complex software and solutions into clear, compelling customer narratives for PSP audiences
Excellent interpersonal skills, with the ability to build, manage, and influence agencies and virtual teams across regions and functions
Collaborative, commercially minded, and able to influence across Product, Sales, CRM, Analytics, Content & Creative, regional teams, and agencies without direct authority
Important Details
Schedule: Full time
Shift: No shift premium (Spain)
About the Company
HP is a leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire. Its Graphics Solutions Business is transforming the printing industry through graphics print technologies, software, services, and intelligent automation. HP PrintOS connects demand, production, and data across the Print Service Provider value chain, with solutions including Site Flow, Brand Center, Nio AI, and Production Hub.
