About This Role
Supervising social media content creation is the core of this marketing job, with a focus on driving awareness, engagement, and sales for the store's products. This role suits a creative individual experienced in social media content creation who also understands the marketing and business side of social media.
Responsibilities
- Develop and execute social media content strategies aligned with overall marketing and sales goals
- Plan and manage the social media content calendar across relevant platforms
- Create engaging and marketing-focused content that effectively showcases products, promotions, new arrivals, and store offerings
- Conceptualize, design, and oversee the production of social media graphics, videos, reels, stories, and other digital content
- Ensure that content is visually appealing, consistent with brand identity, and optimized for each social media platform
- Translate product features and benefits into content that captures attention and encourages customers to purchase
- Work closely with the marketing team to develop campaigns and promotional content that support business objectives
- Monitor social media performance and analyze key metrics such as reach, engagement, impressions, follower growth, clicks, conversions, and content performance
- Use insights from analytics to identify what content works best and make data-driven recommendations for improvement
- Stay updated on social media trends, platform changes, content formats, and emerging marketing strategies
- Monitor competitors and relevant industry trends to identify opportunities for stronger content and campaigns
- Help manage the brand's social media presence, ensuring consistent messaging, tone, and visual identity
- Coordinate with other members of the marketing team to ensure social media campaigns are aligned with broader marketing initiatives
Requirements
- Minimum of 3 years proven experience in social media management, content creation, and digital marketing
- Strong understanding of social media platforms such as Facebook, Instagram, TikTok, and other relevant channels
- Strong skills in graphic design and visual content creation
- Experience creating short-form video content, reels, stories, and other engaging social media formats
- Strong understanding of social media analytics and performance metrics
- Ability to interpret data and turn social media insights into actionable marketing strategies
- Good understanding of digital marketing principles, customer behavior, and content that drives engagement and sales
- Strong copywriting and communication skills
- Creative, organized, detail-oriented, and able to manage multiple projects and deadlines
