About This Role
This role involves supporting the planning, scheduling, and monitoring of social media content with a focus on sports, esports, igaming, and global trending moments. Reporting to the Social Media Manager, you will help execute the social media strategy, maintain the online presence, and engage with followers across multiple platforms and Spanish-speaking global markets. The position is a full-time opportunity at the Melbourne office, suitable for someone deeply immersed in sports and internet culture.
Responsibilities
- Monitor live sports events, esports tournaments, gaming launches, and global trending moments to identify real-time content opportunities
- React quickly and creatively to breaking sports news, viral moments, transfer sagas, match results, and gaming/esports headlines, turning trends into on-brand content within hours
- Maintain a working knowledge of major sporting calendars (football/soccer, combat sports, motorsport, tennis, basketball, and more) as well as key esports circuits and gaming industry events (e.g., major tournaments, game releases, industry showcases)
- Understand the nuance of when to jump on a trend and when to sit one out, protecting brand tone and reputation at all times
- Assist in scheduling and posting content across social channels, including Instagram, Facebook, X (and more)
- Follow the social media calendar to ensure all posts are timely and aligned with campaign objectives, while flagging opportunities to flex the calendar around live sports and trending moments
- Coordinate with the Social Media Manager to ensure smooth content rollout and maintain consistency across platforms
- Monitor social media channels to track brand mentions, monitor comments, and stay aware of audience reactions
- Engage actively with followers in a tone that feels native to sports and gaming communities: responding to comments, joining relevant conversations, tagging partners, and fostering interaction
- Identify and flag potential trends, providing feedback to the Social Media Manager as needed
- Stay ahead of social media trends, platform features, meme formats, and creator culture across both mainstream and niche sports/gaming communities
- Track how competitors, sports brands, clubs, leagues, esports orgs, and publishers activate around major moments, and bring insights and ideas back to the team
- Provide the Social Media Manager with regular trend and competitor insights to inform content planning and engagement strategies
- Conduct competitor monitoring to inform content planning and engagement strategies, providing insights to the Social Media Manager for potential adjustments
- Track and report on social media metrics (e.g., reach, engagement, follower growth) to assess content effectiveness and guide future strategies
- Analyse the performance of reactive/trend-led content vs. planned content to help sharpen the real-time playbook
