Social Media Specialist (RedNote, DouYin, & LinkedIn)

Company Description

The company is seeking a Social Media Specialist to join its growing team. This is an exciting full-time opportunity for a creative and results-driven social media professional who is passionate about content creation, digital marketing, and social media growth. Based in Kuala Lumpur, you will play a key role in developing social media strategies, managing content across rednote (Xiaohongshu), Douyin, LinkedIn, and other digital platforms, while strengthening the company’s online presence and audience engagement.

This role offers the opportunity to work on social media campaigns for renowned brands across multiple industries while collaborating with experienced professionals in a dynamic and fast-paced environment. The successful candidate will gain valuable exposure to social media strategy, content development, platform management, influencer collaborations, and digital marketing campaigns, with excellent opportunities for career progression, performance-based incentives, and professional development.

Job Responsibilities

• Develop and execute social media strategies across rednote (Xiaohongshu), Douyin, LinkedIn, and other relevant digital platforms to strengthen brand awareness and audience engagement.
• Plan, create, and manage engaging social media content, including posts, short-form videos, captions, articles, and campaign materials tailored to each platform’s audience and content format.
• Manage end-to-end social media activities, including content planning, content calendars, publishing, community engagement, and performance monitoring.
• Stay updated on social media trends, platform algorithms, trending topics, hashtags, and consumer behaviour to identify opportunities for content growth and increased reach.
• Develop creative content ideas and social media campaigns that align with brand positioning, marketing objectives, and target audience preferences.
• Monitor social media performance and provide regular insights and recommendations based on key metrics such as reach, engagement, follower growth, and content performance.
• Conduct competitor and market research to identify successful content strategies, emerging trends, and opportunities for brand differentiation.
• Collaborate with internal teams, designers, videographers, influencers, and external partners to develop and execute social media campaigns and promotional activities.
• Support social media campaigns, and online marketing initiatives to drive brand visibility, engagement, and lead generation.
• Continuously explore new content formats, creative concepts, and platform opportunities to improve social media presence and audience growth.

Job Requirements

• Minimum 1 year of relevant experience in social media marketing, branding, or related fields.

• Proven experience in project management and team coordination, with the ability to lead projects independently.

• Demonstrated ability to independently manage client accounts and deliver successful marketing campaigns.

• Experience in business development, client acquisition, and relationship management. Candidates with an existing client network will have an added advantage.

• Experience in brand marketing, integrated marketing, or digital/new media marketing is preferred.

• Strong sense of responsibility with excellent communication, coordination, problem-solving, and execution skills.

• Strong written and verbal communication skills in Mandarin and English as this roles will required to liaise with Mandarin-speaking clients and partners; proficiency in BM is advantageous