Social Media Specialist

About This Role

This role is for a creative individual who is passionate about social media content and understands the importance of data-driven strategic decisions. You will be responsible for developing and managing engaging content across various social media platforms.

Responsibilities

• Develop and manage content for different social platforms (Instagram, Facebook, LinkedIn, TikTok, among others), always focusing on engagement and relevance
• Create and edit creative and dynamic videos, adapted for each social network, with the aim of increasing interaction and connection with the audience
• Administer the online community: respond to interactions, engage followers, repost content, and monitor conversations on social media to keep the brand close to its audience
• Work together with internal teams (customer service, planning, creative, and commercial) to develop social media strategies aligned with the objectives of each client or project
• Monitor current trends, identifying opportunities for the brand to stay current and connected with the audience's needs
• Analyze social media performance, generating reports that provide valuable insights to optimize strategies and achieve better results
• Manage multiple profiles simultaneously, adjusting communication and content according to the profile of each client or project
• Collaborate in influencer curation for marketing actions that enhance the reach and visibility of campaigns

Requirements

• Be a heavy user of social media
• Knowledge of mobile video capture and editing
• Proficiency in social media management tools
• Ability to analyze data and generate insights
• Proactivity, organization, and ability to handle multiple tasks simultaneously
• Ability to plan and execute social media strategies based on data analysis and insights
• Excellent writing skills, with attention to detail and adaptation to the brand's tone of voice