About This Role
This role involves supporting the creation, planning, and execution of content for social media networks, aiming to strengthen public relations, expand brand reach, and contribute to the company's digital engagement and growth. The specialist will align all efforts with communication and marketing guidelines.
Responsibilities
- Record and edit content for business profiles and internal marketing
- Capture videos for content using a camera and mobile phone to generate visual materials for social media
- Edit fast and dynamic videos in CapCut to adapt content to Reels and Stories formats
- Publish content on Instagram profiles
- Plan and document the monthly posting calendar in spreadsheets or Notion to ensure consistency and coherence in brand communication
- Create scripts for videos and Reels
- Monitor daily growth metrics on Instagram using the Insights panel to track follower evolution and engagement
- Monitor content performance to adjust strategies according to results
- Develop creative content ideas based on Instagram trends to attract new followers
- Select relevant excerpts from long videos to transform into content pills using Premiere or CapCut
- Analyze the performance of each content type (carousel, video, reels) to understand which formats generate the most results
- Develop captions and calls to action for posted content based on copywriting techniques
- Review all content before publication, ensuring it meets brand standards
- Adapt content for different formats (Reels, Feed, Story) to ensure versatility across platforms
- Schedule publications to optimize time and maintain consistency
- Adjust video edits based on team feedback to ensure alignment with brand objectives
- Monitor trends on Instagram, TikTok, and YouTube Shorts to apply updated formats in strategies
- Organize the video and image bank in the cloud (Google Drive) to facilitate access and reuse of materials
- Suggest relevant topics based on the target audience's needs and desires to increase content relevance
- Develop carousels and educational posts to reinforce the brand's positioning as an authority
- Monitor comments and messages on social networks to identify engagement opportunities
- Manage multiple accounts and platforms, acting on networks such as Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, among others, according to the target audience
- Ensure brand visual identity and tone of voice, guaranteeing all content follows company branding guidelines
- Support launch campaigns or promotional actions
- Adapt and disseminate specific materials for promotions, events, and product or service launches
