Social Media Specialist

About This Role

This role is for a creative, dynamic professional with a strong understanding of digital trends, communication, and business. You will transform academic and institutional routines into engaging, relevant, and strategic content for the Facit Educational Group's social media channels. Your work will strengthen the institution's digital presence, promote its courses, projects, events, and achievements, and enhance engagement with students, staff, prospective students, and the community.

Responsibilities

• Execute the editorial calendar for FACIT's social media networks
• Create content for Instagram, Facebook, TikTok, LinkedIn, and other institutional channels
• Produce and edit videos, Reels, Stories, photos, graphics, and other content formats
• Capture images and videos at institutional events, campaigns, classes, projects, and activities
• Develop content aligned with FACIT's visual identity, positioning, mission, vision, and values
• Support campaigns for course promotion, entrance exams, selection processes, events, and academic activities
• Develop scripts for institutional videos and digital content
• Write captions, calls to action, advertising copy, and informative content
• Monitor social media trends, formats, tools, and news
• Monitor comments, messages, mentions, and interactions, directing inquiries when necessary
• Track social media metrics and performance indicators
• Prepare periodic results reports and present opportunities for improvement
• Work in partnership with Marketing, Commercial, Communications, Course Coordinations, and other areas of the institution
• Support campaigns for attracting and engaging with potential students
• Ensure agility in digital coverage of relevant institutional events and happenings
• Safeguard FACIT's image, reputation, and institutional positioning in the digital environment
• Organize image banks, videos, assets, and other communication materials
• Participate in the planning of institutional campaigns and internal marketing actions

Requirements

• Completed or ongoing higher education in Marketing, Advertising, Social Communication, Journalism, Design, or related fields
• Social media management
• Digital content production
• Copywriting and social media writing
• Photography and video capture
• Video editing, especially for Reels and TikTok
• Canva and/or graphic editing tools
• Knowledge of social media metrics and indicators
• Understanding of paid traffic and digital marketing is a plus
• Knowledge of digital content trends and formats