About This Role
This specialist role involves managing social media for various clients, from planning to performance analysis, working closely with design and client service teams. The role suits a Social Media professional who is adept at translating business objectives into high-performing content across diverse social platforms and who lives and breathes social media daily.
Responsibilities
- Understand client objectives, audience, and positioning
- Analyze competitors and industry references to identify content opportunities
- Develop editorial lines, content pillars, and monthly calendars for each client, defining ideal formats for Instagram, LinkedIn, Facebook, TikTok, and YouTube
- Plan campaigns, launches, and relevant dates in advance
- Write copy for posts, captions, carousels, and scripts for Reels and Stories, adhering to each brand's tone of voice
- Propose new topics and formats, adapting trends to client realities
- Create clear briefs for the design team and monitor production until client approval
- Manage the client approval flow, meeting calendar deadlines
- Handle scheduling, publishing, and content frequency consistency
- Monitor algorithm and format changes, adjusting strategy proactively
- Track performance per channel: reach, engagement, follower growth, clicks, and conversions
- Compile and present monthly client reports, offering critical analysis and recommendations for the following month
- Translate insights into adjustments for topics and formats
- Use AI for content research, idea generation, copy variations, scripts, and results analysis
- Review and adjust AI-generated content to match client tone of voice and maintain high quality
Requirements
- Proven experience in social media management, preferably in an agency or with multiple clients
- Portfolio of managed profiles, clearly outlining your role in each
- Excellent written Portuguese: clarity, appropriate tone, and self-editing skills
- Deep knowledge of formats, best practices, and specificities of each social network
- Proficiency in Meta Business Suite and scheduling tools
- Ability to interpret native social media metrics and translate them into reports and recommendations
- Frequent use of AI in content routine, with tools like ChatGPT, Gemini, Claude, or similar
- Organizational skills to manage multiple accounts in parallel without missing deadlines
- Ability to present results to clients, explain unfavorable numbers, and support recommendations
- Degree in Marketing, Advertising, Communication, Journalism, or related fields, or equivalent experience
