Social Media Specialist

About This Role

The Social Media Specialist supports the day-to-day management of client social media channels, including content scheduling and publishing, research, writing, and editing engaging social media copy. This role involves monitoring social media, compiling listening data, and assisting with content calendars and campaign materials. It suits a detail-oriented individual who can thrive in a fast-paced environment.

Responsibilities

• Support the Social Media Lead in the day-to-day management of client social media channels, including scheduling and publishing content using approved tools
• Research, write, and edit engaging social media copy and content across platforms, ensuring adherence to brand voice, plain language, and Section 508 accessibility standards
• Assist in monitoring social media channels and compiling social listening data on conversations, trends, and sentiment
• Support social media event coverage, such as Twitter chats, Facebook Live events, and other real-time engagement opportunities
• Create and schedule content using UTM links and platform scheduling tools to support campaign tracking
• Upload and caption videos to client YouTube channels and other video platforms as needed
• Assist with the development of graphics and templates for use in social media posts, working with creative team members
• Track and compile performance metrics and support the preparation of monthly reporting and recommendations
• Provide backup coverage for posting and community management as needed
• Assist in the development of content calendars and campaign materials for national observances and key events
• Thrive in a fast-paced environment, and adapt quickly to changing priorities and tasks on a day-to-day basis

Requirements

• 3+ years of experience in social media platform management and content development
• 3+ years of experience writing and editing social media content across platforms
• US citizenship is required by the contract
• Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop fully integrated, insight-driven campaigns
• Experience developing social media and communications plans and presenting to leadership teams
• Detail oriented with the ability to work in a fast-paced environment and manage multiple projects, deadlines, and priorities
• Strong writing skills
• Strong proficiency in PowerPoint and Microsoft Word
• Comfortable working with remote teams
• Ability to work independently, seek help as needed and contribute to team and company culture

Nice to have:

• Bachelor's degree in marketing, communications, or a related field