Social Media Marketing Specialist

About This Role

This role is for a creative, results-driven Social Media Marketing Specialist to manage and grow social media presence across multiple brands and showroom locations. The specialist will create engaging content, increase audience engagement, support sales efforts, and use performance data to improve results. The ideal candidate is both strategic and hands-on, with experience creating content, managing social media platforms, and tracking campaign performance.

Responsibilities

• Develop and execute social media strategies that support business goals
• Manage daily activity on Instagram, Facebook, TikTok, Pinterest, and other platforms
• Maintain a consistent posting schedule and brand voice
• Stay up to date on social media trends, platform updates, and best practices
• Capture photo and video content in showrooms, offices, and job sites
• Create short-form video content such as Reels and TikToks
• Design and edit content using tools such as Adobe Creative Suite, Canva, Cap Cut, or similar platforms
• Work with internal teams to highlight products, promotions, and company stories
• Track and report social media performance, including engagement, reach, growth, and conversions
• Use data to improve content strategy and marketing results
• Test new content types, messaging, and campaigns
• Create content that drives showroom traffic, online engagement, and brand awareness
• Support product launches, promotions, and marketing campaigns
• Engage with followers and help build an active online community
• Work onsite in showrooms and office locations to capture authentic content
• Partner with showroom and sales teams to showcase products, trends, and customer experiences

Requirements

• 2+ years of experience in social media, content creation, or digital marketing
• Strong understanding of major social media platforms and best practices
• Experience with photography, videography, and content editing
• Proficiency with Adobe Creative Suite, Canva, Cap Cut, or similar tools
• Ability to analyze marketing metrics and apply insights
• Strong organizational and project management skills
• Ability to work independently and in a fast-paced team environment
• Creative with a strong eye for visual storytelling
• Self-motivated and proactive
• Comfortable both behind and in front of the camera

Nice to have:

• Experience working with both B2B and B2C brands
• Interest in home design, lighting, or lifestyle brands

Important Details