Social Media Marketing Manager

Job Overview:

We are seeking a long-term Social Media Marketing Manager to oversee both our paid advertising (Meta and Google) and daily organic growth strategies. In this role, you will combine creativity and data-driven analysis to run campaigns, build audience engagement, and deliver measurable results. Because our brand offers educational, approachable healthcare and aesthetic solutions focused on natural results, all content and advertising must strictly adhere to platform policies and ethical messaging standards.

Schedule: Remote, Part Time | During EST Business hours.

Responsibilities:

Facebook, Instagram and Google Advertising

• Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Build, manage, and optimize Google Ads campaigns.
• Develop advertising strategies to generate qualified local leads and booked appointments.
• Manage campaigns for new patient offers, aesthetic treatments, skincare, wellness services, events, and seasonal promotions.
• Create strategies for cold audiences, warm audiences, and retargeting.
• Write effective ad copy using information and offers provided by our team.
• Conduct audience, keyword, competitor, and local-market research.
• Test different audiences, ad copy, offers, placements, and creative assets.
• Monitor campaign spending and adjust budgets based on performance.
• Identify underperforming campaigns and make timely improvements.
• Work with our team to determine which leads and campaigns are producing booked appointments and revenue.
• Maintain accurate Meta and Google conversion tracking.
• Troubleshoot tracking issues involving Meta Pixel, Conversions API, Google Analytics 4, and Google Tag Manager.
• Stay informed about changes to Meta and Google advertising policies and best practices.

Our team already manages landing-page creation, GoHighLevel automations, lead-nurture workflows, and video editing. This position will collaborate with those team members but will not be responsible for building those systems.

Advertising Analytics and Reporting

• Monitor and analyze advertising performance throughout the week.
• Track cost per lead, qualified lead rate, booking rate, cost per booked appointment, customer acquisition cost, conversion rate, and return on ad spend.
• Determine which ads, services, offers, audiences, and creative assets generate the best leads.
• Identify whether performance problems are related to the advertisement, audience, offer, lead quality, or follow-up process.
• Provide a clear weekly report summarizing results.
• Explain performance data in straightforward language.
• Recommend specific changes based on the data.
• Maintain an organized advertising dashboard or tracking report.
• Look beyond likes, clicks, and impressions to evaluate actual business results.
• Communicate promptly if spending increases, lead quality decreases, or campaign performance changes unexpectedly.

Daily Social Media Posting

• Manage daily posting across Facebook and Instagram.
• Schedule and publish appropriate content on TikTok and YouTube.
• Maintain an organized monthly social media calendar.
• Use the photos, completed videos, before-and-after images, patient reviews, promotions, and educational materials provided by our team.
• Write engaging captions, headlines, hashtags, and calls to action.
• Post a consistent mix of: Before-and-after results, Patient reviews, Treatment education, Provider education and introductions, Skincare information, Wellness education, Promotions and events, Behind-the-scenes content, Frequently asked questions, Myth-versus-fact content.
• Confirm that content is accurate and approved before publishing.
• Maintain a consistent brand voice and professional appearance across all platforms.
• Keep the social media calendar current and ensure posts are published on time.
• Organize content so the same message can be appropriately shared across multiple platforms.

Professional video editing is not part of this position. Our video editor will provide completed videos. This person will be responsible for selecting the appropriate content, writing the caption, scheduling it, publishing it, and monitoring its performance.

Social Media Engagement and Organic Growth

• Actively work to increase our followers, reach, visibility, and meaningful engagement.
• Monitor and respond appropriately to comments on Facebook, Instagram, TikTok, and YouTube.
• Engage with relevant local accounts, community pages, businesses, and potential audiences.
• Encourage conversations through captions, questions, Stories, polls, and other platform features.
• Identify comments or messages that may represent a potential patient lead and notify the appropriate team member.
• Help promote patient reviews, events, special offers, educational videos, and treatment results.
• Research relevant trends without copying content that does not fit our brand.
• Recommend content topics based on audience questions, engagement, and performance.
• Track follower growth, reach, engagement, profile visits, website traffic, and inquiries.
• Develop ethical organic-growth strategies without buying followers or using artificial engagement.
• Monitor our competitors and recommend opportunities to improve our visibility.

Requirements:

• Proven experience managing Facebook and Instagram business accounts. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Proven experience managing Meta Ads and Google Ads.
• Strong understanding of local lead-generation campaigns.
• Ability to analyze advertising data and make informed optimization decisions.
• Experience with Meta Business Suite, Meta Ads Manager, Google Ads, Google Analytics 4, and Google Tag Manager.
• Experience tracking conversions and evaluating lead quality.
• Strong written English, grammar, and attention to detail.
• Experience writing social media captions and advertising copy.
• Experience managing a social media content calendar.
• Knowledge of organic social media growth and engagement strategies.
• Strong organization, communication, and time-management skills.
• Ability to manage responsibilities independently and meet deadlines.
• Willingness to learn our services, brand voice, offers, and target audience.
• Comfortable receiving feedback and making revisions.
• Nice to have: Experience with medical spas, aesthetics, wellness, healthcare, beauty, or another appointment-based local business is strongly preferred.
• Nice to have: Experience working with GoHighLevel is helpful for reviewing lead information and campaign outcomes, but building automations is not required.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance

Note

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately through the ‘Contact Us’ form on our official BruntWork website.

Ready to grow our health & aesthetics brand? Apply now to lead our Meta/Google ads and organic social during EST hours! Portfolio preferred.