About This Role
This marketing manager role focuses on developing and leading integrated social media strategies across both organic and paid channels. The position requires strong hands-on experience with the Sprinklr platform, including publishing workflows, listening, moderation, governance, dashboards, and reporting. The ideal candidate will lead client discussions, shape social operating models, guide campaign and content strategy, and drive measurable business outcomes.
Responsibilities
- Develop and lead integrated social media strategies across organic and paid channels aligned to brand, audience, and business objectives
- Own strategic planning across platforms such as Meta, LinkedIn, Instagram, TikTok, Twitter/X, WhatsApp, and YouTube
- Lead paid social planning, audience strategy, budget allocation, optimization, and performance reviews to improve ROI
- Design and govern end-to-end Sprinklr operating models covering publishing, listening, moderation, workflows, governance, and reporting
- Lead social listening and audience-insight programs to identify trends, sentiment, emerging issues, and opportunities for engagement
- Shape content calendars, channel roles, and engagement strategies in partnership with creative, content, and brand teams
- Drive ORM, community management, and escalation frameworks with clear governance and service standards
- Build strategies and delivery roadmaps for influencer marketing, social commerce, and WhatsApp-led engagement
- Define KPI and measurement frameworks across reach, engagement, sentiment, conversion, commerce, and paid-social performance
- Drive AI-led social engagement and operating recommendations, including opportunities to improve productivity and responsiveness
- Lead stakeholder communications, performance reviews, and executive recommendations for enterprise social programs
- Manage and mentor teams delivering social strategy, publishing, listening, moderation, analytics, and paid social workstreams
- Partner with analytics, creative, marketing, product, and technology teams to enable cohesive multi-channel execution
- Drive business development conversations, proposals, and solutioning in social media, Sprinklr, and related transformation areas
Requirements
- Proficiency in social media management platforms: Sprinklr, Hootsuite, Dash Hudson, or equivalent tools for scheduling, listening, and reporting
- Strong operational experience managing multi-platform content calendars and native campaigns across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X simultaneously
- Deep understanding of social strategy, paid social, social listening, ORM, governance, and performance measurement
- Ability to design workflow configurations, governance models, dashboards, and reporting frameworks within enterprise social ecosystems
