About This Role
This marketing role focuses on building trust, educating consumers, and motivating people to use DrHouse for their healthcare needs by creating engaging social media content. The ideal candidate thinks like a marketer, not just a social media coordinator, taking ownership and bringing new ideas to the table.
Responsibilities
- Build and maintain a rolling 30-day content calendar that is always at least 30 days ahead
- Create engaging content for LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts
- Write platform-specific copy that sounds human, builds trust, and encourages people to take action
- Design graphics, carousels, reels, and short-form videos using Canva and other editing tools
- Align social content with ongoing email campaigns, website content, seasonal health needs, promotions, healthcare awareness moments, and timely reasons consumers may need telemedicine
- Create content that encourages US consumers to visit the website, download the app, start a consultation, and complete a telemedicine visit
- Repurpose content strategically across platforms instead of simply copying and pasting the same post everywhere
- Complete a minimum of 20 meaningful engagement activities every business day across LinkedIn and Instagram
- Maintain an engagement tracker with links to posts, engagement completed, target accounts, and recommended follow-up opportunities
- Monitor comments and messages on DrHouse content and draft timely responses
- Bring new campaign ideas, content opportunities, and organic growth experiments to the team
- Deliver a concise weekly report highlighting results, insights, recommendations, blockers, and priorities for the following week
- Communicate early when a deadline is at risk
Requirements
- Proven record of growing social media accounts organically
- Examples that show measurable audience or business results, not just follower totals
- Excellent written and spoken English
- Strong copywriting and the ability to write clear, clever, platform-specific content
- Strong Canva skills and experience creating graphics, carousels, reels, and short-form video
- A sharp visual eye and strong attention to detail
- Self-directed, highly organized, and able to follow through without repeated reminders
- Experience using analytics to improve content and growth decisions
- Fluency across LinkedIn, Instagram, Facebook, TikTok, and YouTube
Nice to have:
- Healthcare, telehealth, health-tech, or regulated-industry experience
Important Details
- Schedule: 6 hours per day, Monday through Friday, with at least a 4-hour overlap during US business hours