Social Media Marketer

About This Role

Shaping IIDE's digital presence through engaging, trend-driven, and high-performing content across social media platforms is the core of this role. It requires a strong understanding of content strategy, social-first storytelling, audience psychology, creator-style content, and short-form video formats. You will work closely with brand, design, video, and performance marketing teams to conceptualize and execute content that drives engagement, reach, and brand growth.

Responsibilities

• Plan and execute social media content strategies across Instagram, LinkedIn, YouTube, and other relevant platforms
• Build and manage monthly content calendars aligned with brand and marketing objectives
• Ensure consistency in brand tone, communication, and storytelling across all content
• Create engaging content concepts, hooks, scripts, captions, and campaign ideas
• Develop creator-style and social-first content formats optimized for engagement
• Brainstorm innovative content ideas based on audience behavior and platform trends
• Execute campaigns that increase brand awareness, engagement, and community interaction
• Coordinate with designers, video editors, creators, and internal teams for smooth content execution
• Participate in shoots, creator collaborations, and content production planning
• Ensure timely delivery and publishing of content across platforms
• Stay updated with social media trends, viral formats, memes, and platform updates
• Understand audience psychology and consumer behavior to create relatable and engaging content
• Identify emerging content opportunities to improve reach and engagement
• Analyze content performance across platforms using relevant metrics and insights
• Optimize content strategies based on engagement, watch time, reach, and audience interaction
• Collaborate with the performance marketing team to align content with growth objectives
• Support cross-functional teams on content-led campaigns and brand initiatives
• Contribute to content production and social media initiatives as required
• Perform any other reasonable duties as requested by management, aligned with the broad scope of the position

Requirements

• 2 - 3 years of experience in social media, content marketing, or brand content roles
• Strong understanding of Instagram, LinkedIn, YouTube, and short-form video content
• Excellent copywriting, storytelling, and communication skills
• Experience working with creators, shoots, video teams, or content production processes
• Strong understanding of content trends, audience behavior, and social media best practices