Social Media Manager

About This Role

This role involves developing and executing social media and influencer marketing strategies for beauty and wellness brands. You will manage daily social media activities, lead influencer campaigns, and analyze performance metrics to optimize strategy.

Responsibilities

• Develop and execute comprehensive social media and influencer marketing strategies across Instagram, TikTok, YouTube, Pinterest, and emerging platforms for beauty and wellness brands
• Manage day-to-day social media calendars, content planning, copywriting, scheduling, community management, and platform engagement
• Lead influencer marketing campaigns from concept through execution, including creator sourcing, outreach, negotiations, contracts, gifting, paid partnerships, and performance tracking
• Build and maintain relationships with influencers, talent managers, agencies, affiliates, and brand partners to drive awareness, engagement, and conversions
• Oversee product seeding programs, PR mailers, creator events, and influencer activations tied to launches and seasonal campaigns
• Partner closely with creative, brand marketing, PR, eCommerce, and paid media teams to ensure cohesive storytelling and campaign alignment across all consumer touchpoints
• Analyze social and influencer performance metrics including engagement, reach, EMV, conversions, affiliate revenue, and platform growth to optimize strategy and reporting
• Identify emerging social trends, viral content opportunities, platform updates, and creator partnerships relevant to the beauty and wellness space
• Manage influencer budgets, campaign timelines, content approvals, usage rights, and reporting deliverables
• Support paid social initiatives by collaborating on creator whitelisting, UGC strategies, ad creative concepts, and performance-driven content
• Utilize platforms and tools such as Creator IQ, Grin, ShopMy, TikTok Shop, Meta Business Suite, Later, Asana, Google Analytics, and affiliate tracking platforms
• Drive brand community growth through engaging content strategies, educational storytelling, product education, and culturally relevant social campaigns
• Coordinate content shoots, creator content deliverables, and social asset organization to support ongoing campaign and launch needs
• Stay deeply immersed in the beauty, wellness, and creator landscape to identify competitive insights and innovative marketing opportunities