About This Role
The Social Media Manager will own and elevate the brand presence across X, Instagram, TikTok, and Facebook for Chat Sports, a leading sports media brand. This high-impact leadership role involves leading company-wide social strategy and acting as an individual contributor, working with the CEO, Chief Product Officer, and hosts of over 50 YouTube shows to create viral moments.
Responsibilities
- Develop and execute comprehensive social media strategies to significantly increase brand awareness, follower growth, engagement, and reach on X, Instagram, TikTok, and Facebook
- Partner closely with on-air hosts, producers, and talent across the expanding lineup of team-specific shows (NFL, NBA, college football)
- Create, schedule, and optimize promotional campaigns, clip distribution, teasers, live reactions, and cross-platform content to market individual shows and their hosts on company, show-specific, and personal social channels
- Own the overall social media vision for Chat Sports
- Set platform-specific goals, content calendars, posting cadences, and performance benchmarks
- Stay ahead of platform algorithm changes, emerging trends, and best practices in sports and entertainment social media
- Lead and develop a small, high-performing social media team
- Provide hands-on coaching, content feedback, and performance reviews while fostering a collaborative, fast-paced culture
- Actively create original social content (copy, graphics, short-form video edits, captions, polls, and live sessions)
- Monitor real-time trends and conversations
- Engage directly with fans and manage community responses during live shows and major sports events
- Analyze key metrics (reach, engagement, conversions, audience growth) across all platforms using native analytics and third-party tools
- Turn insights into actionable strategies that continuously improve results
- Work seamlessly with video production, on-air talent, editorial, and marketing teams to ensure social content aligns with live streams, breaking news, and overall brand voice
Requirements
- 4+ years of professional experience in social media strategy and execution at a sports media company or a major national brand in entertainment/sports
- Proven track record of growing audiences and driving measurable brand awareness on X, Instagram, TikTok, and Facebook in a fast-paced digital media environment
- Experience working with podcasters or video-first content creators/YouTube talent
- Strong leadership experience managing a small team while still thriving as a high-output individual contributor
- Expert-level knowledge of social media best practices, trends, algorithms, and tools (including scheduling platforms, analytics dashboards, and creative software like CapCut, Adobe Premiere, Photoshop, or Canva)
