This leadership role involves shaping and scaling EY's social media presence by driving innovation, audience growth, and community engagement across brand channels. It focuses on setting direction, enabling effective execution, and ensuring social media activities align with broader marketing and business objectives. The position supports the social media competency, working with marketing teams and response management across EY's handles and platforms.
Responsibilities
Define and drive the overall social media content and community strategy, setting the editorial vision, storytelling approach, and engagement model across LinkedIn, Instagram, YouTube, and internal advocacy platforms
Create audience-focused content across multiple formats, including social posts, web content, paid creatives, presentations, infographics, and video, ensuring consistency with EY's brand voice and strategic priorities
Oversee the full content lifecycle, from planning and ideation through creation, review, and publishing of high-quality social and digital content, including leadership narratives and campaign assets
Work with business and marketing teams to understand business priorities and work on social media-related projections
Develop and manage content calendars, ensuring consistency, relevance, and timely delivery across campaigns and stakeholder initiatives
Act as the content lead for social media campaigns, translating marketing objectives into compelling, impact-driven content that drives reach, engagement, and thought leadership
Create impact-based campaigns across social media channels such as LinkedIn, Instagram and others
Work with internal teams to effectively implement campaigns and monitor them to review performance
Set and implement social media and communication campaigns to align with marketing strategies
Organize and participate in events to build community and boost brand awareness
Be responsible for knowledge and all guidelines for all pertinent social channels and maintain an in-depth knowledge of functionality for those channels
Assist with crisis management, bad reviews, and negative news communications across named EY platforms
Build, engage, and nurture the brand's online community by managing conversations, responding to followers, fostering meaningful interactions, and ensuring a positive, consistent brand presence across social channels
Play an active part in the reputation management of the brand, both online and offline
Acknowledge and respond to social consumer care queries, actively monitor the brand's social listening, and escalate any alerts to key stakeholders
Monitor EY's social media platforms and respond to comments and questions in a timely and energetic way
Measure and report the performance of all digital marketing and social media campaigns, and assess against goals (ROI and KPIs)
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Advise on social media best practices, trends, technologies, and how to provide data-driven insights
Support the EY brand, understand, implement, and strictly adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
Maintain a consistent and positive presence in discussion forums in order to understand the state of the community
Plan, draft, and distribute community-focused content through blogs, Twitter, Facebook, and other channels
Optimize the budget for paid social media marketing
Continuously evolve tools and new-age technology for effective digital communication and reputation management across all channels
Requirements
12+ years experience in B2B / B2C marketing
Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives across diverse digital formats and channels
Proven experience in executing social media marketing campaigns across multiple geographical backgrounds
Ability to work independently and flexibly
Attention to detail and accuracy
Outstanding written and oral communications
Strong familiarity with the business applications of social media platforms (Facebook, X, YouTube, LinkedIn, etc.)
Knowledge of project management and web design best practices
Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
Strong written and verbal communication skills
Experience of social media tools listening and management tools
Previous exposure to tools like Sprinklr, Hootsuite
Understanding of analytics tools like Adobe Analytics
Project management experience
Previous experience on Azure or Service desk tools like Zendesk or Service Now
A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Ability to understand results and deliver improved social media results
Support collaboration on campaigns and projects, being willing to try and test new features
Proven passion and extensive knowledge of social media
Ability to think critically, analyze information, and make actionable recommendations
Demonstrated skill in multi-tasking in a fast-paced, changing environment
Understand, support, implement, and adhere to the quality standards and procedures established by EY, including verbal and branding guidelines
Working in international and diverse, cross-cultural environments
Team management experience for managing teams both in-person and remote
Experience working from remote locations, multiple teams
Benefits
Continuous learning: develop the mindset and skills to navigate whatever comes next
Success, as defined by you: tools and flexibility to make a meaningful impact, your way
Transformative leadership: insights, coaching, and confidence to be the leader the world needs
Diverse and inclusive culture: embraced for who you are and empowered to use your voice to help others find theirs
Technologies and Tools
Experience with Social Media Management Systems (e.g., Sprinklr, Hootsuite, Brandwatch, etc.)
MS Office (Word, PowerPoint, Excel)
Tracking social media insights through dashboards like Sprinklr, Facebook insights, Twitter insights, Adobe Experience Manager, etc.
About the Company
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. EY Global Delivery Services (GDS) is a dynamic and truly global delivery network, working across six locations (Argentina, China, India, the Philippines, Poland, and the UK) and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy.
