Social Media Manager

About This Role

This role involves acting as the social media specialist for a group of ice cream brands, translating consumer insights and cultural trends into engaging, platform-native content. You will collaborate closely with Content Creators and creative teams, guiding content from conception to publication, and leveraging performance data to continuously enhance results. Clients and colleagues will rely on your expertise for social media knowledge and guidance.

Responsibilities

• Respond to consumer comments, questions, and influencer and consumer @mentions in the brand's tone of voice, building engagement and brand love
• Use social listening to track trends, community conversations, and creator content, and translate learnings into content and comments
• Monitor feeds for opportunities to integrate the brand into culture, leading the identification of reactive moments and coordinating timely brand responses
• Identify new influencers and creators for partnership opportunities
• Write copy for organic posts and paid content
• Develop content ideas from briefs and trends, and bring fresh ideas that deepen community engagement
• Collaborate with Content Creators and the creative team, leading the briefing of content creation
• Guide platform best practice to ensure all content for your brands is native to each platform
• Review client briefs critically and support brief development for creative teams and partners
• Help craft tone of voice guidance and FAQ copy for the brands' social channels
• Support the development of social channel strategy workstreams, and plan and create social content calendars
• Present content ideas and social strategy to clients
• Track and report on content performance and social analytics, and recommend changes to improve results

Requirements

• Strong capability in social media for brands, with a nuanced understanding of each platform and how brands can use it to achieve commercial results (Proficient to Expert)
• Excellent written communication and copywriting skills, with a creative eye for content that fits the platform and the brand
• A keen interest in digital trends and popular culture, and the ability to respond quickly to cultural moments that help tell the brand's story
• A proactive, strategic approach to spotting opportunities to create content and help clients reach their business goals
• Confidence building trusted relationships with internal teams, other departments, and clients
• Understanding of paid media and the role of influencers and creators
• Experience with social media management tools such as Sprinklr and Meta Business Suite (Proficient)
• Organization and calm judgment when managing multiple priorities and tight timelines