Social Media Lead - SportyTV & Sports Media Brands

About This Role

Leading the social media strategy and coordinating the social team for SportyTV and other sports media brands is the core of this role. It combines team leadership, a sports journalism mindset, and strong editorial judgment to make the company's channels a go-to destination for football fans. You will set editorial direction, run day-to-day publishing, and lead a team of social media managers, community managers, and content creators.

Responsibilities

• Lead, coordinate, and develop a team of social media managers, community managers, and content creators across SportyTV and media brands
• Set priorities, assign coverage, and run workflows and shift planning for match days, live events, and breaking news
• Give clear feedback, run regular editorial meetings, and raise the team
• Build scalable processes (calendars, briefs, approval flows, playbooks) that keep the team fast and consistent
• Define and execute the social and editorial strategy for SportyTV and Football.com, aligned with global brand guidelines and business priorities
• Own the editorial calendar around major football and sports moments (EPL, UCL, LaLiga, AFCON, World Cup, transfer windows, etc.)
• Apply a journalistic approach to social: newsworthiness, storytelling, fact-checking, source verification, and speed without sacrificing accuracy
• Lead real-time and reactive coverage of match days, breaking news, transfers, controversies, and trending moments
• Oversee content across Instagram, TikTok, X, Facebook, YouTube (including Shorts), LinkedIn, and Telegram
• Develop and scale repeatable content series and franchises: highlights-led narratives, analysis, interviews, explainers, football culture, and personality-led formats
• Work with video, production, and design teams to deliver platform-native content with strong hooks and retention
• Ensure tone of voice, quality, and brand consistency across all channels
• Drive follower growth, engagement, and watch time across SportyTV and media brand channels
• Oversee community management: comments, DMs, moderation, sentiment monitoring, and escalation of sensitive issues
• Spot local relevance opportunities across key markets and global football audiences
• Work with presenters, journalists, pundits, creators, and sports personalities to grow reach and credibility
• Support partnerships, rights-holder relationships, and co-branded activations with clubs, leagues, and media partners
• Coordinate with marketing teams on organic and paid amplification
• Track KPIs: reach, views, watch time, engagement, follower growth, retention, and sentiment
• Deliver weekly/monthly reporting with clear insights and next actions for the team and leadership
• Run testing frameworks to improve formats, hooks, timing, and distribution