Social Media & Influencer Relations Associate

• As our Social Media and Influencer Relations Associate, you’ll help shape how Grafana Labs shows up across social media, executive thought leadership, and the technical creator community
• You’ll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter
• We’re looking for a curious, collaborative self-starter who enjoys wearing multiple hats, thrives in a fast-paced environment, and is excited to combine creativity with thoughtful execution
• Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting
• Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content
• Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X
• Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas
• Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight
• Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns
• Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits
• Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels
• Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis
• Provide on-site support at company and industry events, including staffing executive and customer interviews

Benefits

• Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
• Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
• Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
• Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
• Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
• Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
• Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
• Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
• Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption- Proven track record of developing high-impact influencer campaigns
• Willingness to travel (~20%) globally
• Willingness to learn and adapt to new marketing trends and technologies
• Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes
• Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools)
• Excellent written and verbal communication abilities and strong interpersonal skills
• Ability to work independently and as part of a globally distributed team in a fast-paced environment
• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up
• Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar)
• You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity- Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings