Social Media / Influencer Marketing Manager

Location: New York, NY (Hybrid)

Employment Type: Full-Time

About the Role

Our client, a fashion brand, is seeking a culturally connected, strategic, and relationship-driven Social Media / Influencer Marketing Manager to join their team. This person will play a key role in shaping the brand's social media and influencer strategy, driving creator partnerships, identifying emerging trends, and developing compelling storytelling that resonates with today's fashion consumer.

The ideal candidate is deeply embedded in the New York fashion and influencer community, possesses a strong network of creators, stylists, tastemakers, and industry contacts, and has a natural understanding of brand storytelling and social-first marketing. They are equal parts strategist, trend forecaster, relationship builder, and creative thinker, bringing innovative ideas that help elevate brand awareness and engagement.

We're looking for someone with a strong point of view, a pulse on culture, and the ability to translate trends into meaningful campaigns that drive both brand affinity and business results.

Key Responsibilities:

Influencer & Creator Strategy -Develop and execute influencer marketing strategies that align with brand objectives, seasonal campaigns, product launches, and key business initiatives.

-Identify, recruit, negotiate, and manage relationships with influencers, content creators, celebrities, stylists, and tastemakers across all tiers.

-Leverage an existing network within the New York fashion, beauty, lifestyle, and creator communities to drive impactful partnerships.

-Build and maintain a robust pipeline of creator talent and partnership opportunities.

-Develop creative influencer briefs that inspire authentic storytelling and brand alignment.

Content & Brand Storytelling -Create influencer concepts, campaign narratives, mood boards, and content strategies that support brand messaging and seasonal initiatives.

-Partner with Creative, Brand Marketing, Social Media, and PR teams to ensure cohesive storytelling across all channels.

-Identify emerging cultural moments, fashion trends, and social conversations that the brand can authentically participate in.

-Bring fresh, innovative campaign ideas that elevate brand visibility and engagement.

Social Media & Trend Forecasting -Maintain a strong understanding of TikTok, Instagram, and emerging platform trends.

-Monitor viral content, creator trends, platform updates, and consumer behaviors to inform strategy.

-Recommend content opportunities, creator partnerships, and social activations based on real-time platform performance and cultural relevance.

-Serve as an internal expert on social-first storytelling and influencer best practices.

Analytics & Performance -Track, analyze, and report on influencer campaign performance, engagement metrics, reach, earned media value, conversions, and ROI.

-Utilize Dash Hudson, CreatorIQ, Traackr, Aspire, or comparable influencer marketing and analytics platforms to measure program effectiveness.

-Deliver actionable insights and recommendations to optimize future campaigns and partnerships.

-Create regular performance recaps and executive-level reporting.

Relationship Management & Cross-Functional Collaboration -Partner closely with PR, Brand Marketing, E-Commerce, Creative, and Social teams to ensure successful campaign execution.

-Collaborate with agency partners, talent managers, publicists, and creator representatives to facilitate partnerships.

-Manage influencer gifting programs, event seeding opportunities, and relationship-building initiatives.

Represent the brand at industry events, brand activations, influencer gatherings, and fashion-related functions.

Qualifications -4+ years of experience in influencer marketing, brand partnerships, PR, social media marketing, or creator relations.

-Experience within fashion, luxury, contemporary apparel, beauty, or lifestyle brands strongly preferred.

-Agency experience, particularly within influencer, PR, or communications agencies, is highly desirable.

-Existing relationships with influencers, creators, stylists, talent managers, editors, and industry contacts within the New York market.

-Demonstrated understanding of influencer marketing strategy, campaign execution, and creator negotiations.

-Strong familiarity with TikTok, Instagram, creator economy trends, and social-first content strategies.

-Experience using Dash Hudson or similar influencer analytics and reporting platforms.

-Proven ability to analyze campaign performance and translate data into actionable recommendations.

-Strong creative instincts with experience developing mood boards, campaign concepts, content strategies, and storytelling frameworks.

-Exceptional communication, presentation, and relationship-management skills.

-Highly organized, entrepreneurial, and comfortable working in a fast-paced fashion environment.

Ideal Candidate Profile -Deeply connected within the New York fashion and influencer ecosystem.

-Maintains a strong personal understanding of social media culture and creator communities.

-Has a strong awareness of contemporary fashion trends.

-Brings a network of creators, tastemakers, stylists, and industry partners that can be activated for campaigns and partnerships.

-Naturally creative, culturally aware, and always bringing new ideas to the table.

-Combines strategic thinking with hands-on execution and relationship building.

-Passionate about fashion, storytelling, brand building, and the evolving creator landscape.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To Danielle.Aranya@jobalert.creativecircle.com

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.

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Danielle Aranya - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/03/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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