Social Media / Influencer Marketing Manager

About This Role

This role involves shaping a fashion brand's social media and influencer strategy, driving partnerships with creators, identifying emerging trends, and developing compelling storytelling for fashion consumers. The manager is deeply embedded in the New York fashion and influencer community, with a strong network of contacts and a natural understanding of brand storytelling and social-first marketing. The ideal candidate is a strategist, trend forecaster, relationship builder, and creative thinker, bringing innovative ideas to elevate brand awareness and engagement.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives, seasonal campaigns, product launches, and key business initiatives
• Identify, recruit, negotiate, and manage relationships with influencers, content creators, celebrities, stylists, and tastemakers across all tiers
• Leverage an existing network within the New York fashion, beauty, lifestyle, and creator communities to drive impactful partnerships
• Build and maintain a robust pipeline of creator talent and partnership opportunities
• Develop creative influencer briefs that inspire authentic storytelling and brand alignment
• Create influencer concepts, campaign narratives, mood boards, and content strategies that support brand messaging and seasonal initiatives
• Partner with Creative, Brand Marketing, Social Media, and PR teams to ensure cohesive storytelling across all channels
• Identify emerging cultural moments, fashion trends, and social conversations that the brand can authentically participate in
• Bring fresh, innovative campaign ideas that elevate brand visibility and engagement
• Maintain a strong understanding of TikTok, Instagram, and emerging platform trends
• Monitor viral content, creator trends, platform updates, and consumer behaviors to inform strategy
• Recommend content opportunities, creator partnerships, and social activations based on real-time platform performance and cultural relevance
• Serve as an internal expert on social-first storytelling and influencer best practices
• Track, analyze, and report on influencer campaign performance, engagement metrics, reach, earned media value, conversions, and ROI
• Utilize Dash Hudson, CreatorIQ, Traackr, Aspire, or comparable influencer marketing and analytics platforms to measure program effectiveness
• Deliver actionable insights and recommendations to optimize future campaigns and partnerships
• Create regular performance recaps and executive-level reporting
• Partner closely with PR, Brand Marketing, E-Commerce, Creative, and Social teams to ensure successful campaign execution
• Collaborate with agency partners, talent managers, publicists, and creator representatives to facilitate partnerships