Social Media & Digital Communications Coordinator

Student Advanced Level

Position Summary

The Social Media & Digital Communications Coordinator is responsible for telling the story of STEM is Child’s Play and the AI Living Lab through social media, photography, video, digital content, and community engagement. This position will document the organization's programs, students, experiments, hydroponics, aquaponics, water-testing laboratory, events, and community impact. This is a hands-on position. The successful candidate must be able to create content—not simply schedule posts.

Key Responsibilities

• Manage the organization's social media presence across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Create and maintain a monthly social media content calendar.
• Photograph and record video of programs, workshops, students, experiments, plants, animals, events, and community activities.
• Produce short-form videos, Reels, Stories, and YouTube Shorts.
• Write engaging captions, announcements, educational posts, and promotional content.
• Promote upcoming classes, workshops, events, water-testing services, STEM programs, and community activities.
• Develop content that demonstrates the organization's impact and tells compelling stories about students and the community.
• Maintain consistent branding and messaging across social media platforms.
• Monitor comments, messages, and community engagement.
• Identify opportunities to increase audience reach and participation.
• Track basic social media analytics and report on engagement, reach, follower growth, and content performance.
• Assist with promotion of media appearances, news coverage, grants, partnerships, and special events.
• Maintain an organized digital library of photographs and video.
• Obtain appropriate permissions/releases before publishing identifiable images or video of children and program participants.
• Work with the Executive Director and program staff to identify stories and activities that should be promoted.
• Assist with flyers, digital advertisements, newsletters, and other promotional materials as needed.

Minimum Qualifications

• Enrolled in a degree seeking program at UNM.
• Enrolled at least half-time (6 hours) at UNM for fall and spring semesters (Audit hours do not count), and if Work Study, you must meet Satisfactory Academic Progress.

Preferred Qualifications

• Experience managing social media for a nonprofit, school, business, community organization, or similar organization.
• Strong photography and video skills.
• Experience creating short-form video content.
• Familiarity with Canva, CapCut, Adobe Creative Cloud, or comparable content-creation tools.
• Strong writing and editing skills.
• Understanding of social media trends and audience engagement.
• Creative, dependable, and able to work independently.
• Interest in STEM, education, science, technology, agriculture, or community development is strongly preferred.

Performance Expectations

The coordinator should consistently produce original, high-quality content and maintain an active online presence. Success will be measured by consistency of posting, quality of content, audience engagement, reach, follower growth, event promotion, and the organization's overall digital visibility.

Application Instructions

Only applications submitted through the official UNMJobs site will be accepted. Please submit Cover Letter and Resume. MUST have a Work-Study Award.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.