Social Media Coordinator

About This Role

This role supports the daily management of Duke University's main social media presence, primarily the @DukeU accounts, across various platforms. The coordinator helps plan, produce, publish, and monitor social media content that promotes Duke's research, education, and institutional priorities, playing a key part in executing campaigns and ensuring content is optimized for performance and accessibility. This position is part of the digital content strategy team and collaborates with communications partners across the university.

Responsibilities

• Assist with the day-to-day management and publishing of content across Duke’s flagship @DukeU social media channels
• Draft social media copy and adapt university stories, videos, and announcements into platform-appropriate posts
• Format, tag, resize, and schedule content using social media management tools
• Ensure posts follow platform best practices and align with Duke’s brand voice and messaging
• Support the development of multimedia social content, including graphics, short-form video, and photo posts in collaboration with design and multimedia teams
• Ensure all social media content meets accessibility standards, including the use of alt text and other ADA/WCAG requirements
• Support the Social Media Manager in executing social media campaigns tied to university initiatives, events, and institutional priorities
• Contribute to maintaining the social media content calendar in coordination with broader editorial and marketing calendars
• Identify opportunities to repurpose content from web stories, video, research announcements, and events into engaging social media posts
• Assist in preparing social media content packages for major announcements and institutional campaigns
• Monitor Duke’s social media channels and support audience engagement by responding to comments, messages, and mentions when appropriate
• Track trending topics and relevant conversations that may provide opportunities for Duke’s participation
• Assist in monitoring social media activity during major announcements or emerging issues and escalate potential concerns when necessary
• Track performance of social media posts and campaigns using analytics and social media management tools
• Compile basic performance reports and insights to support ongoing optimization of social media strategy
• Assist with benchmarking and monitoring peer institutions’ social media activity
• Work with communications teams across Duke to source stories, images, and updates that can be shared through social channels
• Coordinate with the Social Media Manager to ensure consistent messaging across social media and other digital platforms
• Assist with organizing and maintaining social media assets, templates, and posting workflows