Social Media Coordinator

About This Role

Supporting the National Film and Sound Archive's social platforms, this role is a primary driver of audience growth and public engagement, building on established foundations across YouTube and Meta channels. The Social Media Coordinator helps manage the social content pipeline, coordinates content plans and calendars, contributes ideas for original and platform-responsive content, and supports the creation and distribution of social media content. This position contributes to the next phase of the NFSA’s social media evolution by helping expand reach, strengthen audience connection, and grow the channel suite through engaging social and video content.

Responsibilities

• Coordinate day-to-day delivery of the NFSA’s social media content calendar, including scheduling, publishing, and optimisation across Facebook, Instagram, YouTube, and emerging platforms
• Assist with social media content planning and development, including content ideation, creative briefing, social copywriting, sourcing assets aligning with usage rights and organisational requirements, and developing engaging social-first content that supports audience growth, engagement, and awareness objectives
• Research social media trends, emerging platforms, audience behaviours, and algorithm changes, providing recommendations to support channel growth, optimisation, and best practice
• Build and maintain engaged online communities through proactive audience engagement, moderation, and community management activities
• Monitor, analyse, and report on social media performance, providing insights and recommendations to improve content effectiveness, audience engagement, and channel growth
• Assist in the production of original social media content, including supporting content shoots, talent coordination, behind-the-scenes capture, and other creative activities
• Collaborate with editorial and other internal teams to identify, source, and deliver content opportunities, and support the delivery of marketing campaigns and audience engagement initiatives across social media channels
• Ensure social media activities comply with copyright, accessibility, usage rights, moderation standards, and organisational policies, while contributing to the continuous improvement of social media processes, workflows, and documentation

Requirements

• Demonstrated knowledge of social media platforms, audience behaviours, and digital content best practice, with the ability to create and optimise content across multiple channels to achieve engagement and audience growth outcomes
• Proven ability to demonstrate strong organisational and planning skills, effectively managing competing priorities and stakeholder requirements, coordinating content workflows, and delivering high-quality outcomes within agreed timeframes
• Well-developed written communication and storytelling skills, including the ability to write engaging social media copy and adapt content for different audiences and platforms