Social Media Coordinator

About This Role

Supporting and enhancing TAFE NSW's social media presence across Facebook, Instagram, and LinkedIn is the core of this role. Working within the Brand Experiences (Marketing) team, the coordinator will guide, train, and support over 100 social media page managers, while also coordinating monthly masterclasses and capability-building initiatives. This position plays a key role in social media moderation and community management, overseeing engagement across numerous posts, monitoring trends, and identifying insights to inform content and engagement strategies.

Responsibilities

• Support and enhance TAFE NSW's social media presence across Facebook, Instagram, and LinkedIn
• Partner with more than 100 social media page managers across TAFE NSW
• Provide guidance, training, and support to social media page managers
• Coordinate monthly social media masterclasses and capability-building initiatives
• Play a key role in social media moderation and community management
• Oversee engagement across more than 800 social media posts each month
• Monitor trends and identify insights that inform social media content and engagement strategies
• Coordinate and deliver statewide social media activities across TAFE NSW corporate channels
• Develop, schedule, and publish engaging content
• Support community management
• Contribute to increased brand awareness, audience engagement, and positive customer experiences
• Help strengthen TAFE NSW's reputation and connection with current and prospective students

Requirements

• Organized and proactive social media professional
• Experience managing social media platforms, content scheduling, publishing, moderation, and community engagement
• Confident using social media management tools such as Sprout Social, Meta Business Suite, and ClickUp, or similar platforms
• Strong stakeholder management and communication skills
• Enjoy working with and supporting others, providing advice, training, and guidance to a diverse range of stakeholders
• Stay up to date with emerging social media trends
• Understand how to use insights and analytics to inform content decisions
• Passionate about creating engaging digital experiences that deliver meaningful outcomes
• Hold a valid NSW Working with Children Check (WWCC) prior to commencing
• Be an Australian citizen, a permanent resident of Australia, or a New Zealand citizen with a current New Zealand passport

Benefits

• Tools, ongoing training, and professional development
• Health and wellbeing programs
• 35-hour working week with a variety of flexible working options