About This Role
This hands-on, detail-driven role supports the Social Media Manager by ensuring the smooth day-to-day operation of social channels. The coordinator will handle scheduling, content organization, first-line community management, and performance data-gathering, utilizing AI tools for efficiency. Clear escalation points are in place for brand judgment or sensitive handling.
Responsibilities
- Manage the content calendar and schedule approved posts across all channels using social media management platforms (e.g., Sprout Social, Hootsuite, Later, Buffer), using built-in AI features to help identify optimal posting times
- Keep the content library organized and up to date; file and tag assets so they're easy to find and reuse
- Use AI tools to generate alt text and hashtag suggestions for review before posting
- Repurpose existing approved assets (photos, video, copy) to fit the format and tone of each channel
- Draft caption and copy variations using AI tools (e.g., ChatGPT, Jasper, Copy.ai) for the Social Media Manager's review and final sign-off
- Monitor all channels daily; respond promptly and warmly to routine comments and messages using approved brand guidelines and tone-of-voice references
- Provide first-line customer support by answering common questions; escalate anything sensitive, negative, or outside guidelines to the Social Media Manager immediately
- Use AI-powered sentiment analysis and response suggestions to help keep tone consistent, with human review before sending anything outside routine replies
- Monitor social listening tools (e.g., Sprout Social, Brandwatch) for brand mentions and flag notable trends or issues to the Manager
- Pull key performance data (engagement, reach, follower growth, saves, shares, click-through rates) from platform analytics (Meta Business Suite, TikTok Analytics, LinkedIn Analytics, Google Analytics 4, Metricool) on a regular schedule
- Compile this data into clear, consistent reporting templates for the Social Media Manager to interpret and present to stakeholders
- Support A/B testing by setting up variations and pulling results, working from direction set by the Manager
- Build and maintain lists of potential influencer and brand partners for the Manager to evaluate; log outreach status and follow up on responses
- Support physical and virtual events with scheduling and logistics; use AI tools to draft highlight reels and recap content for the Manager's review
Requirements
- Working knowledge of major social platforms (Facebook, Instagram, Pinterest, TikTok, LinkedIn) and comfort learning new scheduling/analytics tools
- Confident using generative AI tools (ChatGPT, Jasper, Copy.ai or similar) for drafting, summarizing and repetitive content tasks
- Strong attention to detail and reliability
