About This Role
Directing the strategy, creation, editing, and operational delivery of engaging content for P&G's North America Skin Care Brands is the core of this role. It requires a versatile individual who can blend creative execution with meticulous program management, ensuring the social strategy is innovative and flawlessly executed to resonate with skin care consumers.
Responsibilities
- Lead the development and execution of platform-native content strategies in a way that connects with Consumers
- Stay ahead of trends, viral formats, and emerging styles relevant to NA Skin Care
- Produce and edit social content from concept to final delivery, optimized for each platform's unique requirements (pacing, composition, visual language)
- Execute quick shoots and efficient edits with new and existing assets, capturing skincare product content, routine demonstrations, ingredient spotlights, expert collaborations, beauty application demos, and trend-driven social content with speed and authenticity
- Deliver finished, platform-ready assets that balance brand quality with social authenticity
- Experiment with new formats and ideas to keep content fresh and engaging, using insights into performance to inform future content
- Transform raw footage (live-action and assets) into engaging, high-performing social content using industry-standard editing software, mobile editing apps, and AI-enabled content studios
- Create compelling motion graphics, text overlays, transitions, kinetic typography, and visual effects that elevate social content without overproducing it
- Adapt editing styles quickly to match platform aesthetics and trending effects, ensuring content feels native and timely
- Work closely with Brand Marketing, Communications, and Design to translate brand objectives into engaging social content
- Partner with Brand Marketing leaders to brief and manage social content agencies and deliverables
- Collaborate effectively with broader creative teams, taking feedback, iterating quickly, and contributing insights based on platform performance
- Organize and manage media assets, project files, and deliverables efficiently
- Help build and refine the NA Skin Care content library, edit workflows, templates, and systems for scalability and consistent scroll-stopping assets
Requirements
- Deep understanding of social platforms, with the ability to concept, plan, produce, shoot, and edit quickly
- Innate eye for making products look aspirational, effective, and beautiful, both in-camera and in post-production
- Understanding of lighting, composition, color grading for diverse skin tones and product textures, and how to enhance product benefits without losing authenticity
- Ability to thrive in fast-paced, high-volume environments, comfortably working with whatever tools the job requires (from mobile capture to professional cameras)
- Ability to turn around edits and content quickly without sacrificing quality, knowing when to refine and when to ship
- Proficient in industry-standard editing software (Premiere, Final Cut, DaVinci Resolve) and strong with motion graphics tools (After Effects)
- Ability to work seamlessly with both live-action footage and CG assets
- Act with urgency and precision, delivering work on time, on spec, and with high accuracy
- Independently drive defined scope from brief to live, managing multiple workstreams with precision and proactively identifying and mitigating risks
- Ability to work well with others but without needing constant direction, taking initiative, pitching ideas, and executing them resourcefully
- Ability to take feedback constructively, iterate quickly, and passionate about making content that performs and drives results
- Proven experience in project management, production, particularly within digital, social, or content delivery workflows
- Familiarity with asset tracking, trafficking, or media delivery systems (e.g., Coupa, AdCost, SharePoint, Extreme Reach) is a plus
Benefits
Important Details
About the Company
P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. Procter & Gamble participates in E-Verify. Qualified individuals will not be disadvantaged based on being unemployed.
