Directing the strategy, creation, editing, and operational delivery of engaging content for P&G's North America Skin Care Brands is the core of this role. It requires a versatile individual who can blend creative execution with meticulous program management, ensuring the social strategy is innovative and flawlessly executed to resonate with skin care consumers.
Responsibilities
Lead the development and execution of platform-native content strategies in a way that connects with Consumers
Stay ahead of trends, viral formats, and emerging styles relevant to NA Skin Care
Produce and edit social content from concept to final delivery, optimized for each platform's unique requirements (pacing, composition, visual language)
Execute quick shoots and efficient edits with new and existing assets, capturing skincare product content, routine demonstrations, ingredient spotlights, expert collaborations, beauty application demos, and trend-driven social content with speed and authenticity
Deliver finished, platform-ready assets that balance brand quality with social authenticity
Experiment with new formats and ideas to keep content fresh and engaging, using insights into performance to inform future content
Transform raw footage (live-action and assets) into engaging, high-performing social content using industry-standard editing software, mobile editing apps, and AI-enabled content studios
Create compelling motion graphics, text overlays, transitions, kinetic typography, and visual effects that elevate social content without overproducing it
Adapt editing styles quickly to match platform aesthetics and trending effects, ensuring content feels native and timely
Work closely with Brand Marketing, Communications, and Design to translate brand objectives into engaging social content
Partner with Brand Marketing leaders to brief and manage social content agencies and deliverables
Collaborate effectively with broader creative teams, taking feedback, iterating quickly, and contributing insights based on platform performance
Organize and manage media assets, project files, and deliverables efficiently
Help build and refine the NA Skin Care content library, edit workflows, templates, and systems for scalability and consistent scroll-stopping assets
Requirements
Deep understanding of social platforms, with the ability to concept, plan, produce, shoot, and edit quickly
Innate eye for making products look aspirational, effective, and beautiful, both in-camera and in post-production
Understanding of lighting, composition, color grading for diverse skin tones and product textures, and how to enhance product benefits without losing authenticity
Ability to thrive in fast-paced, high-volume environments, comfortably working with whatever tools the job requires (from mobile capture to professional cameras)
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Ability to turn around edits and content quickly without sacrificing quality, knowing when to refine and when to ship
Proficient in industry-standard editing software (Premiere, Final Cut, DaVinci Resolve) and strong with motion graphics tools (After Effects)
Ability to work seamlessly with both live-action footage and CG assets
Act with urgency and precision, delivering work on time, on spec, and with high accuracy
Independently drive defined scope from brief to live, managing multiple workstreams with precision and proactively identifying and mitigating risks
Ability to work well with others but without needing constant direction, taking initiative, pitching ideas, and executing them resourcefully
Ability to take feedback constructively, iterate quickly, and passionate about making content that performs and drives results
Proven experience in project management, production, particularly within digital, social, or content delivery workflows
Familiarity with asset tracking, trafficking, or media delivery systems (e.g., Coupa, AdCost, SharePoint, Extreme Reach) is a plus
Benefits
Bonus
Benefits
Important Details
Schedule: Full time
About the Company
P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. Procter & Gamble participates in E-Verify. Qualified individuals will not be disadvantaged based on being unemployed.
