About This Role
This role is responsible for driving the growth of the company's social media channels by creating impactful and engaging social assets. The Social Media Content Creator will explore new channel and content opportunities, bringing games to life across platforms like TikTok, YouTube, and Instagram. The role sits within the Creative team but is also embedded in the Product Portfolio team.
Responsibilities
- Create and deliver engaging social content that highlights games, builds excitement, and connects with audiences
- Take ownership of growing social media channels from a content perspective, identifying opportunities to increase reach, engagement, and community interaction
- Proactively explore fresh ideas, formats, and trends to keep owned social channels engaging, relevant, and innovative
- Work closely with Creative Services, Brand, Community, and Influencer Relations teams to develop a cohesive content calendar that maximizes opportunities, resources, and team efforts
- Identify opportunities to turn live streams and existing content into engaging clips for TikTok, YouTube Shorts, Instagram Reels, and other social platforms
- Get hands-on with a variety of ad-hoc creative tasks, including voiceovers, game capture, social media assets, and other content projects
Requirements
- Strong understanding of gaming social media, with a clear understanding of how to build engagement and grow audiences
- Passion for content creation, including TikTok, memes, and emerging trends
- In-game capture experience using OBS or equivalent software
- Collaborative mindset, thriving on working with others and creating opportunities to showcase games and reach wider audiences
- Proactive and creative approach, full of ideas and able to spot opportunities to create content that resonates with the community
- Strong communication skills and the ability to work in a close team environment, both in-person and remote
- Organized and detail-oriented
Nice to have:
- Unity and Unreal engine capture experience