About This Role
Planning, executing, and optimizing social media campaigns is the core of this role, aligning with marketing objectives and driving measurable outcomes for an e-commerce business. This position suits a strategic and results-driven individual who can leverage expertise in paid and organic social media to reach target audiences, build brand awareness, and generate leads or sales.
Responsibilities
- Develop and manage end-to-end social media campaign strategies, from conception to execution and reporting
- Oversee the creation of compelling campaign assets, including ad copy, visuals, and video content
- Manage paid social media advertising budgets, targeting, and optimization across platforms like Facebook, Instagram, and LinkedIn
- Monitor campaign performance closely, analyze data, and provide regular reports with actionable insights to improve results
- Collaborate with cross-functional teams, including creative, content, and e-commerce, to ensure campaign coherence
- Stay informed about the latest social media advertising trends, platform updates, and best practices
Requirements
- 3-5 years of experience in social media marketing, with a proven track record in managing successful campaigns
- Expertise in paid social media advertising platforms and campaign management tools
- Strong analytical skills with the ability to interpret data and translate it into strategic decisions
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
- Creative thinking and problem-solving abilities
- Bachelor’s degree in Marketing, Advertising, or a related field
Benefits
- Performance-based incentives
- Hybrid work model offering work-life balance
- Comprehensive health, dental, and vision insurance
- Opportunities for professional growth and career advancement
- A collaborative and dynamic work environment