Social Media and Online Advertising Marketing Manager (Performance Marketing Manager)

About This Role

Planning, launching, managing, and optimizing advertising campaigns across Meta Ads, TikTok Ads, and Google Ads is the core of this role. The manager will also develop social media content strategies and guide creative direction for advertising materials, ensuring compliance with platform policies.

Responsibilities

• Plan, launch, manage, and optimize end-to-end advertising campaigns across Meta Ads (Facebook and Instagram), TikTok Ads, and Google Ads
• Set up accounts, target audiences, conduct A/B testing, allocate budgets, monitor performance, and optimize to achieve target ROAS and CPA
• Develop social media content strategies and guide creative direction for advertising materials
• Collaborate with the creative team to produce engaging, performance-driven ad creatives that improve conversion rates
• Monitor campaign performance, analyze key metrics, and prepare weekly and monthly reports
• Use data insights to continuously refine advertising strategies and improve campaign efficiency
• Ensure advertising campaigns comply with platform policies
• Take proactive measures to minimize the risk of ad account restrictions or suspension

Requirements

• At least 1 year of hands-on paid advertising experience with Meta Ads, TikTok Ads, and Google Ads
• Ability to present actual campaign case studies or a portfolio during the interview
• Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Ads
• Practical knowledge of Meta Pixel, TikTok Pixel, conversion tracking, and campaign measurement
• Strong analytical and data-driven mindset
• Solid understanding of key performance metrics, including CPC, CTR, CPA, and ROAS
• Ability to independently analyze and optimize campaigns based on performance data

Nice to have:

• Experience in the F&B or restaurant industry
• Familiarity with Southeast Asian markets

Important Details

• Locations: Nonthaburi, Thonburi

Important Hiring Requirement

• Hands-on paid advertising experience across all three platforms
• Candidates without practical campaign management and ad-buying experience on Meta Ads, TikTok Ads, and Google Ads will not be considered