About This Role
This remote position in the Inbound Marketing team is for a Social Media Analyst, at either a mid-level or senior level. The role involves managing the social media presence for various brands and clients, focusing on content strategy from planning to analysis. It suits a professional with strong organizational skills, autonomy, and experience in client communication, who also leverages AI for productivity.
Responsibilities
- Plan and manage editorial calendars for multiple clients
- Develop topics, concepts, and scripts for various content formats
- Create scripts for Reels, Shorts, and YouTube, focusing on engagement and results
- Create visual pieces in Canva and edit videos in CapCut
- Write captions and copy aligned with each brand's positioning and objectives
- Manage and publish content on Instagram, LinkedIn, and YouTube
- Conduct alignments directly with clients and present content proposals
- Monitor trends, formats, and relevant platform changes
- Monitor metrics and performance indicators of publications
- Prepare and present performance reports to clients
- Use AI tools like ChatGPT and Claude for research, planning, scripting, creation, and routine automation
- Work in conjunction with the Inbound Marketing team and other areas involved in deliveries
Requirements
- Proven experience as a Social Media professional
- Previous agency experience, serving multiple clients and different segments
- Experience in complete social media management, from planning to results analysis
- Excellent writing and command of Portuguese
- Clear verbal communication and confidence to conduct meetings and presentations with clients
- Proficiency in Instagram, LinkedIn, and YouTube, including formats, best practices, and platform functionality
- Proficiency in Canva and CapCut
- Experience in creating scripts for short and long videos
- Proficiency in AI tools, especially ChatGPT and/or Claude, applied to professional routine
- Organized to manage multiple accounts, demands, and deadlines simultaneously
- Proactive, autonomous, and data/results-oriented profile
- Professional maturity and posture aligned with clear, objective, and consultative communication
Nice to have:
- Portfolio with cases and results achieved on social media
- Knowledge of scheduling and social media management tools like mLabs, Etus, Metricool, or similar
- Notions of paid traffic, SEO, or content marketing
- Experience with automations involving AI, such as personalized GPTs, Claude Projects, Zapier, or Make
