Social Media

About This Role

This role is for an evangelist who can own the company's organic social presence end-to-end, finding stories within the work and tailoring them for individual social platforms. The successful candidate will make the right people stop, pay attention, and want to be part of what the company is building.

Responsibilities

• Lead Meter's social strategy from concept to impact, owning the entire process from ideation and drafting to publishing and measurement
• Decide what is worth saying, when, and where
• Create social-native editorial content, developing original content, new formats, series, and moments built for social
• Translate existing Meter's work into clear, compelling narratives tailored to each platform by clipping, reformatting, and contextualizing content
• Enable the team to post by building tools, content, and frameworks that make it easy for all of Meter to show up on their own social channels
• Insert Meter into the right conversations, finding openings on platforms like Reddit or LinkedIn where the company's perspective or product story is relevant
• Define performance benchmarks and use them, setting platform-specific baselines in the first 60 days to shape content strategy

Requirements

• Deeply online, with sharp instincts for how content performs across platforms
• Genuine understanding of why X, LinkedIn, Reddit, and YouTube require unique approaches
• Exceptional writer and storyteller who can turn a complex product idea into a post that makes someone stop scrolling
• Comfortable with constraint, able to adapt the same idea into multiple formats without losing clarity or intent
• Opinionated about what makes a story worth telling
• Disciplined about measuring impact
• True believer in what Meter is building and wanting others to care

Benefits

• Eligible to participate in Meter's equity plan

About the Company

Meter is building its own hardware, software, and operations stack to deliver internet to businesses. The company believes it has the definitive networking stack in place to enable businesses to use the internet seamlessly and reliably as any modern utility.